Growth marketing automation is transcending lead generation to create powerful automated experiences that improve engagement through each stage of the customer journey, transforming one-time buyers into brand evangelists.
The cannabis vertical is filled with dispensaries, laboratories, growers, manufacturers, and on-demand delivery services. More broadly speaking, the industry is comprised of plant-touching businesses (growers, processors, dispensaries) and ancillary businesses (delivery apps, payment processors, technology solutions). What businesses in both of these categories rely on is marketing to attract and retain customers, which helps to explain why the number of marketing automation solutions for cannabis businesses is growing so quickly.
Here are six examples of marketing automation platforms aimed at the cannabis industry.
In a bid to expand its solutions well beyond push notifications, marketing firm Urban Airship is dropping the qualifier Urban from its name and launching a new identity as Airship, a customer engagement company that works with brands to target and coordinate customer interactions across apps, websites, SMS, email, mobile wallets, and other emerging channels.
With the right personalization and automation technology in place, McDonald’s is said to have plans to learn about customers through their ordering behaviors. More specifically, McDonald’s is planning to use Dynamic Yield’s technology to create a drive-thru menu that can be tailored based on factors like weather, restaurant traffic, and trending menu items. For example, when the temperature tops 100 degrees, milkshakes and ice cream sundaes might move into a prominent spot on the drive-thru menu board. When it starts raining outside, coffee and hot chocolate might take top billing.
Customer data platforms dominated the conversation at the MarTech Conference in California earlier this month, as marketers shared how they’ve been able to pull data from multiple sources, combine that data into single customer profiles, and then make that data available to other marketing systems.
With so much hype surrounding customer data platforms right now, we decided to dig into the market and learn about some of the hottest players in the space. Here’s what we found.
As just about the final week of 2018 gets underway, it’s worth taking a look at what we now definitively know about this holiday season. Here are the facts about the role of technology in retail during 2018’s holidays.
The two companies had an existing partnership in place, and Booker has already rolled out Frederick’s marketing services to 200 of its existing customers. Following the deal, Frederick will retain its brand and will continue integrations with other business management systems.
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… William Oesterle, Chief Executive of Angie’s List, to Step Down (New York Times)… RetailNext Bags $125 Million for International Expansion, Acquisitions (Wall Street Journal)… Local “Near Me” Searches on Google Surged 34 Times (USA Today)…
Eight months after raising a massive Series A round, Booker is making its push into a new, and potentially massive, market: CRM. Today, the New York-based company, which began selling booking and business management software to service businesses, rolled out Promote, a Demandforce-like product that allows businesses to tie email messaging and social media campaigns to the goings-on of their business…