Captivate Partners with Location Tech Companies to Deliver Geo-Targeted OOH Ads

Captivate is getting more sophisticated, collaborating with tech-savvy partners to deliver OOH ads based on its audiences’ interests and locations. This year, Captivate announced its “Places” platform, which centralizes its planning and data analytic tools and “puts them in one place for the marketplace,” Shapiro said.

5 Ways to Target Moviegoers with Location-Based Marketing

Ticket sales are down at movie theaters across the country, leaving some of the largest cinema chains scrambling as they search for innovative ways to reverse the slump. Here are five examples of some of the most innovative strategies that firms are using to promote films and encourage ticket sales.

Why Location Visit Data Is Going to Be Huge for Brands

If you are not already thinking about how visits data fits into your location strategy, or you’ve yet to bring the people in-house to support that strategy (think: data scientists), now is the time. this is going to be the biggest, most critical shift in the young history of location data markets.

How Sports Marketers Can Extend Their Brands and Win Big This Summer

With so much opportunity — and competition — how can marketers stand out from the crowd and forge meaningful relationships with sports fans? Here are some best practices that will enable marketers to identify their perfect audiences and build lifelong relationships with fans.

LBMA Podcast: TubeMogul and Factual, Estimote’s Mirror Beacon

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Washington D.C. Wifi, Thinfilm + Sarine Technologies, Cardiff Blues & GCell, AyudaX, Huawei teams with China Mobile, Marriott’s TED talks, eBay & Myer VR stores, WalMart’s self-driving carts.

Rover’s New Location-Based Mobile Marketing Platform Focuses on ‘Experiences’

“Advertising is not the hard part; the hard part is getting end users to care about location-based content,” CEO John Coombs told Street Fight. “Proximity and location is about more than push notifications and coupons. It’s really about experiences.”

Webinar Recap: Marketing and Customer Engagement Tactics for the Holiday Season

Black Friday is a week away. Is there anything brands and merchants can do before then to make their local marketing stand out amid the holiday crush? Yesterday’s Street Fight webinar, “Real-Time Location-Based Marketing Strategies for the Holidays,” in conjunction with Brandify, indicated there’s still time to implement some practical tactics that can make a difference.

Getting Pushy with Notifications Can Pay Off with Millennials

With the volume and velocity of messaging in the digital economy increasing seemingly exponentially, brands everywhere need to weigh not only what information and content they share but also how much and the delivery channel they use. When it comes to highly connected millennials who use location-based apps, a new study indicates brands and retailers stand a good chance of cutting through the clutter with push notifications.

Yext Gets in the Customer Engagement Xone

Fast-growing Yext is broadening its suite of location-based targeting products with the launch this week of Xone, a beacon-based program for businesses to engage in-store consumers with relevant content. Xone’s central feature is Tips, which enables businesses to customize and deliver messages to smartphone users who pass within range of an in-store Xone Beacon.

The Not-So-Low-Hanging Fruit: Why the Local Market Remains Elusive

“The great challenge of winning the local market boils down to balancing sufficient reach and scale with specificity,” writes Noah Elkin, who is joining Street Fight today as managing editor. “It turns out thinking globally and acting locally isn’t always easy — as a consumer or a marketer.”

Street Fight Daily: TaskRabbit Confirms Layoffs, Charting A Future for Local News

A roundup of today’s big stories in hyperlocal content, commerce, and technologyTaskRabbit Confirms Layoffs As It Realigns To Focus On Mobile And Enterprise (TechCrunch)… Charting a Locally Owned, For-Profit Future for Community News (Nieman Journalism Lab)… Why Investors Who Got Burned By Groupon Might Still Snap Up An IPO From RetailMeNot (Quartz)…

Street Fight Daily: Apple Maps ‘Life Threatening,’ Starbucks App for All

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Apple Redraws Maps After Australian Drivers Led Astray in the Bush (The Guardian)… Starbucks Mobile Vets Get $10M for Cardfree Mobile Payments Tool (GigaOm)… Eight Great Location-based Mobile Campaigns from 2012 (Econsultancy)…

Street Fight Daily: Urban Airship Acquires Tello, Locu Snags Google Exec

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Urban Airship Acquires Tello, Maker Of PassTools For Apple’s Passbook, Because Not All Brands Need Fully Featured Apps (TechCrunch)… Locu snags Google Now exec Keir Mierle to head engineering  (Pandodaily)… As Mobile Maps Competition Heats Up, Google Fine Tunes Maps API for Android (GigaOm)…