Juice Mobile | Street Fight

News & Analysis

Unacast, JUICE Mobile Partner to Provide Proximity Data at Scale

November 16, 2016November 17, 2016 by Stephanie Miles

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JUICE Mobile will license Unacast’s beacon and proximity data for advertisers to use in attribution and retargeting campaigns. The partnership is one of the first that allows advertisers to use beacon and proximity data at scale in retargeting and attribution.

News & Analysis

Street Fight Daily: Snap Files for IPO, Belly CEO Steps Down

November 16, 2016November 16, 2016 by Joseph Zappa

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Intel is Investing $250 Million in Self-Driving Cars… Snapchat Files for One of the Biggest Tech IPOs in Years… Simpli.Fi Extends Mobile Geo-Fencing Solution With Event Targeting Feature…

News & Analysis

Street Fight Daily: Google May Make Billions on Maps’ Local Ads, Uber IPO Coming No Time Soon

June 9, 2016June 9, 2016 by The Editors

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Thanks to Local Ads, Google Maps Could Produce $1.5 Billion in New Revenue… Uber CEO Says Company Will Go Public ‘As Late As Humanly Possible’… The Bezos Effect: How Amazon’s Founder is Reinventing The Washington Post…

News & Analysis

Juice Mobile CEO: Beacons Will Make Location ‘Honest’

May 28, 2015June 4, 2015 by Liz Taurasi

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Neil Sweeney, chief executive of both Juice Mobile and the spin off, Freckle IOT, talks with us about how wearables will impact the mobile ad industry and why beacons will finally make mobile location data “honest.”

News & Analysis

Street Fight Daily: Mary Meeker’s 2015 Internet Trends, Google and Apple Adjust Mobile Payments Strategies

May 28, 2015May 28, 2015 by The Editors

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… KPCB’s Mary Meeker Points to Slowing Growth in Internet Trends Preso (Re/code)…
Google and Apple Adjust Strategies on Mobile Payments (New York Times)… Google Confirms That a ‘Buy’ Button Is Coming to Search Results (Business Insider)…

News & Analysis

LBMA Podcast: Urban Airship and Beacons, MapQuest Commutes

October 10, 2014October 10, 2014 by Asif Khan

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On the show: Urban Airship and Gimbal cozy up to beacons; MoPub and Juice Mobile team up; Estimote maps the indoors; AirPatrol secures two patents; xAd teams with Captivate Networks; and special guest is SchneiderMike from Skyhook Wireless…