In-store | Street Fight

Street Culture: How RetailNext’s Growth Is Driven by Diversity

April Nowicki

Street Culture: How RetailNext’s Growth Is Driven by Diversity

As the company has grown, according to CEO Alexei Agratchev, it has experienced two “productivity peaks,” where fewer people are doing a huge amount of work. Then new hires are brought on, and the productivity stays about the same for a few months as the growth potential is realized. This can be a frustrating cycle to manage.

Beacons to Shine a Light on Consumers’ Murky Path to Purchase

Noah Elkin

Beacons to Shine a Light on Consumers’ Murky Path to Purchase

Retail activity this holiday season promises to be more omnichannel than ever, courtesy of the ever-present smartphone. That raises the stakes for retailers in terms of their preparedness and complicates their attribution metrics. With online-to-offline shopping dynamics in focus, this may be the long-awaited breakout year for beacon technology.

5 Platforms That Gather In-Store Analytics from Surveillance Footage

Stephanie Miles

5 Platforms That Gather In-Store Analytics from Surveillance Footage

Nearly 64% of retailers have installed some form of IP-connected video surveillance system to protect against theft. Now, a relatively new category of hyperlocal vendors are providing businesses with new ways to capitalize on the technology they already have installed. Here are five tools that retailers large and small can use to make more strategic operational decisions based on the data they gather from video surveillance cameras…

Street Fight Daily: Target Focuses On In-Store, Nokia’s Hyperlocal Future

Steven Jacobs

Street Fight Daily: Target Focuses On In-Store, Nokia’s Hyperlocal Future

A roundup of today’s big stories in hyperlocal content, commerce, and technologyTarget Tightens Focus On Mobile As In-Store Shopping Tool (Mobile Commerce Daily)… Sizing Up The Nokia That Remains, HERE Business A Bright Spot That Gains More Platform Freedom (TechCrunch)… Who Needs Foursquare More: Google, Yahoo Or Microsoft? (MarketingLand)…