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Superbowl Ad Roundup: The Local Edition

Mike Boland

Superbowl Ad Roundup: The Local Edition

Several Superbowl ads touched on key themes in local such as multi-location brand advertisers (Burger King) and locally relevant technology like voice search (Amazon Alexa). And of course, there were lots of car commercials—an inherently local product category given the offline shopping component. 

Building the Location Layer: A Conversation with Foursquare

Mike Boland

Building the Location Layer: A Conversation with Foursquare

Last week, location technology company Foursquare announced its new Pinpoint audience segments product. Building from its large corpus of data on places, spatial movements and behavioral patterns, Pinpoint represents the latest in Foursquare’s evolution as the “location layer,” for the internet. We got the chance to sit down with Foursquare CEO Jeff Glueck in San Francisco to find out more. Here is the full interview. 

Google and Amazon Escalate Voice ‘Platform Wars’

Mike Boland

Google and Amazon Escalate Voice ‘Platform Wars’

Mike Boland: Any entity competing for local commerce—publishers, brands, ad-tech players—has a looming platform choice for voice. Like the platform wars between iOS and Android, it’s a matter of deciding where to apply finite resources and development muscle. Maybe the answer is “both” Google and Amazon. But for now, Google appears to have the lead.

#SFSNYC: Making Conversational Interfaces the Frontline for Customer Interaction

Joao-Pierre Ruth

#SFSNYC: Making Conversational Interfaces the Frontline for Customer Interaction

The development of conversational language to interact with chatbots, digital assistants, smart devices, and other machines is changing the ways consumers make use of such platforms to find the information and services they want—and this change is only going to get more important for brands and local businesses to address.

Street Fight Daily: Snap Valuation Jumps to $34 Billion, SMBs Shift Marketing Spend to Digital

Joseph Zappa

Street Fight Daily: Snap Valuation Jumps to $34 Billion, SMBs Shift Marketing Spend to Digital

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat Shares Surge 44% in Market Debut… Small Businesses Shift Marketing Spend to Digital… For Quartz, Bots Are a Chance to Build a New Path for Interacting with News…

Street Fight Daily: Washington Post Revamps Digital Ads, Bad Mobile Experiences Hurt Brands

The Editors

Street Fight Daily: Washington Post Revamps Digital Ads, Bad Mobile Experiences Hurt Brands

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google and Postmates Make the Case for SMB Deliveries… The Washington Post Introduces “Fuse,” New Tech for Ads Across All Post Platforms… Why Google Beat Yahoo in the War for the Internet…

Street Fight Daily: Microsoft Building Its Own Bot, UberMedia Expanding Attribution Business

The Editors

Street Fight Daily: Microsoft Building Its Own Bot, UberMedia Expanding Attribution Business

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Walmart Outperforms Estimates, but Online Retail Lags… Looking for a Sustainable Business Model for a Regional Newspaper? Start at the Star Tribune… Microsoft is Building Its Own Bot to Rival Google Assistant and Viv…