5 Ways to Use Location-Targeted Ads During a Pandemic

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Savvy brand marketers are finding ways to take advantage of location-targeted advertising to inform consumers about shifting variables such as store hours of operation and social distancing requirements. Despite some apprehension among advertisers worried about seeming to capitalize on a catastrophe, surveys show that consumers are OK with being targeted with ads right now. More than 90% of people surveyed say they think brands should continue advertising during the crisis.

Here are five examples of ways that brands can start using location-targeted advertising to more effectively connect with consumers during the pandemic.

Cannabis CBD

Cannabis Businesses Are Running More Geofenced Campaigns. Here’s Why

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While geofenced campaigns and foot traffic attribution are old hat for mainstream brands, they represent a new frontier for cannabis businesses.

Despite widespread legalization in many states, the cannabis industry has been shut out from many of the most effective marketing and advertising strategies. In some cases, those restrictions come in the form of strict state and federal laws. In other cases, it’s simply due to a lack of ad tech platforms willing to accept their campaigns.

But times are changing, and new doors are opening up to businesses in the cannabis industry.

What SXSW Foot Traffic Data Means for Location & Event Marketers

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Simpli.fi’s analysis shows the role that timing plays in creating effective mobile marketing campaigns. It could also help marketers uncover hidden opportunities to reach targeted groups of consumers at next year’s SXSW event. 

The Evolution of Location-Based Targeting

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The technical methodologies and approaches for answering the question of where a device is (or what the user is doing) are not all created equal, and it’s worth taking a look at the different methodologies and how they are evolving.

Why Real-time Geofencing Is a Missed Marketing Opportunity for Brands

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Many marketers are focusing too exclusively on the simplest form of location data. Geo-fencing severely limits the potential of location data and also the reach of a digital campaign.

5 Geofencing Tools for Customer Acquisition

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Marketers increasingly are using geofencing and proximity marketing to send push notifications to existing customers located at specific events or landmarks. However, this technology still isn’t being used to its full potential as a new customer acquisition tool. Here are five examples of platforms that marketers can use to deliver offers to nearby mobile users, with the ultimate goal of promoting new customer acquisition.

Geofencing at Events: How to Reach Potential Customers Live and On-Site

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Businesses have been taking a closer look at the potential for geofencing and proximity marketing for trade shows, events, and festivals. The technology offers some rich opportunities for interactive messages, and can ensure that promotions are especially relevant.

5 Tools for Point of Interest Geo-Targeting

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As the technology behind the most popular geo-targeting platforms continues to improve, marketers have begun to refine their tactics to improve the ROI of their campaigns. One of the latest trends in the world of geo-targeting is known as point-of-interest (POI) targeting, or geo-conquesting…

5 Ways Brands Can Leverage Place-Based Mobile Targeting

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The ability to target consumers based on location is no longer an emerging element of mobile technology — it is the standard on which all other strategies are based. The growing demand for this type of mobile advertising has brought on the development of new and effective location targeting strategies, the most popular being place-based mobile ad targeting. Want in? Here are five place-based mobile targeting strategies to try.

5 Tips for Building a Smarter Geofence

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The number of advertisers using “geo-aware” technology in their mobile ad campaigns jumped from 17% in 2011 to 36% in 2012, according to a report by Verve Mobile, and yet there is still confusion in the marketplace over what makes a geofencing campaign useful, and when location targeting is necessary to achieve a high ROI. Here are five strategies for creating a smarter, more strategic geofencing campaign…

How to Ensure That Your Geofence Is Sized Correctly

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Location-based push campaigns have a lot of upside, from satisfied customers to higher ROI. But it can be a thin line that separates a successful campaign from one that leaves mobile users extremely annoyed — so really homing in on how to deliver the right geofence to optimize your campaign is crucial…

Street Fight Daily: Foursquare Expands Deals, Visa Teams with Samsung

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A roundup of today’s big stories in hyperlocal content, commerce, and technology.Foursquare Opens Up Check-In Deals to More Kinds of Plastic (AllThingsD)… Visa Teams Up With Samsung on Mobile Payments (New York Times)… With ClubLocal and New SaaS Tools, ReachLocal Wants to be the Amazon of Local services (PandoDaily)…

8 Ways Retailers Can Use Hyperlocal Tools to Capitalize on Black Friday

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Black Friday sales accounted for almost 20% of total retail industry sales in 2011, and the National Retail Federation expects that figure to rise another 4.1% in 2012. In an effort to help local retailers boost their share of those sales, a number of hyperlocal platforms are stepping in with their own tools built specifically for local businesses. We spoke to several hyperlocal industry leaders to get their tips on how small businesses can promote themselves on Black Friday without overspending on expensive marketing campaigns…

xAd Expands Mobile Ad Targeting, Launches New Location, Fencing Tech

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Mobile ad network xAd has released new proprietary technologies to expand location analytics and geo-fencing, helping its local and national advertisers further narrow their campaigns based on intensive geographic and behavioral data. The new products, SmartLocation and SmartFencing, are a direct reaction to what xAd sees as a lack of precise, real-time location data in the mobile advertising space…

Placecast Launches Card-Linked ShopAlerts for Smarter Geofencing

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A new product from Placecast hopes to change the way you receive mobile discount offers. The company is launching a new “Card-Linked ShopAlerts” service that uses new technology to combine location, retailer, and credit card information to give consumers discounts at local stores and chains such as Starbucks, L’Oreal, and The North Face…

The 3 Biggest Misconceptions About Mobile Location Targeting

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Since the dawn of mobile, advertisers have salivated at the idea of targeting users based on their current location — but despite the clear promise of the medium, many have struggled to capitalize on it. A number of misconceptions threaten to confine the industry to the progress made in these early years of mobile, so in an effort to continue our momentum – it’s time a few these myths were officially debunked…

6 Geofencing Tools for Small Businesses

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A number of mobile advertising platforms have recently stepped up with geofencing tools aimed directly at small business owners. Here are six tools that businesses of all sizes can use to reach out to consumers at targeted locations…

Street Fight Daily: Offers to Google Maps, Patch Info in AOL Earnings

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A roundup of today’s big stories in hyperlocal content, commerce, and technology...

Google Quietly Launches Groupon Now-Like Free Google Offers Across The U.S. (TechCrunch)…

AOL Earnings Reports Tell History of Patch Since 2009 (Poynter)…

Savored Makes Restaurant Reservations Based on Your Location (Mashable)…