4 Marketing Use Cases for AR Today

Augmented reality is making the leap from hyped technology of the future to driver of cutting-edge marketing techniques today. To document the state of the field and shine a light on those use cases, the IAB released its AR marketing playbook earlier this month.

In case you’re too busy to peruse the pdf, I’ll detail the major use cases outlined in the report.

Street Fight Daily: LivingSocial CEO to Step Down, Court Rules Against Yelp

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.LivingSocial CEO Tim O’Shaughnessy Stepping Down (Washington Post)… Court Rules That Yelp Must Unmask the Identities of Seven Anonymous Reviewers (Atlantic)… What Does the Closure of O2 Wallet Say About the Future of Mobile Payments? (GigaOm)…

Placecast, SocialVibe Partner to Combine Geolocation and Virtual Currency

SocialVibeA new partnership between digital ad company SocialVibe and location-based mobile marketer Placecast will deliver virtual currency, accumulated via online browsing and gaming, to consumers looking for geotargeted retail discounts…