Case Study: For NYC Nightlife Group, Adding Restrictions Increases Deal Profitability
As the marketing director for The Lure Group, Kelly Bruce isn’t afraid to try new digital platforms on for size. Over the years, she’s worked with dozens of hyperlocal vendors, including Foursquare, Yelp, Gilt City, Grouper, Scoutmob, and HowAboutWe. “We’re doing all these different experience packages to bring in a new audience who might not be familiar with the venues,” said Bruce. “Every couple of weeks, we reach new people.”
Street Fight Daily: Google Retires Latitude, Life360 Raises $10M
A roundup of today’s big stories in hyperlocal content, commerce, and technology….Google Is Retiring Its Latitude Location-Sharing Service (TheNextWeb)… Family App Life360 Raises $10 million Series B Round For Growth, International Expansion (GigaOm)… Belo Is Now Worth More Than Gannett Is Paying (Bloomberg)…
Street Fight Daily: TaskRabbit Confirms Layoffs, Charting A Future for Local News
A roundup of today’s big stories in hyperlocal content, commerce, and technology… TaskRabbit Confirms Layoffs As It Realigns To Focus On Mobile And Enterprise (TechCrunch)… Charting a Locally Owned, For-Profit Future for Community News (Nieman Journalism Lab)… Why Investors Who Got Burned By Groupon Might Still Snap Up An IPO From RetailMeNot (Quartz)…
Street Fight Daily: Patch Launches Native Ads, Foursquare Looks to International Growth
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Leela de Kretser Is Leaving DNAinfo (Observer)… AOL’s Patch Creates Fictional Publication for Disney Movie Planes (AdWeek)… Foursquare Tunes Into International Growth, Inks Live Music Check-In Deal With Deezer To Promote Paid Subs (TechCrunch)…
Street Fight Daily: Delivery Hero Raises $30M, Groupon Looks To High-End
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Delivery Hero Tops Up Series D With $30M As Its Global Take-Out Service Heads For Profit (TechCrunch)… Groupon Makes Bid To Reach High-End Customers (USA Today)… Here’s A Heavy Dose Of Reality For New Mobile Payments Startup Clinkle (ReadWrite)…
Street Fight Daily: Zagat’s Workplace ‘Nightmare,’ Square Launches Marketplace
A roundup of today’s big stories in hyperlocal content, commerce, and technology… How Zagat’s Workplace Turned Into A ‘Nightmare’ (Business Insider)… New Square Service Targets Local Merchants’ Market (USA Today)… Microsoft Partners With Deem To Expand Its Ad Inventory With More Local Offers And Deals(TechCrunch)…
Twitter Looks to Monetize Location, But Is It Cart-Before-Horse?
A few days after Twitter acquired local discovery app, Spindle, last week, news surfaced that the microblogging service was developing a long-awaited geo-targeting product for brands. The developments mark the latest episode in an ongoing saga, in which the two largest social networks — Twitter and Facebook — have briefly flirted with local before pulling back to recalibrate. A hyperlocal ad product is welcome news to advertisers, but Twitter needs to sure it does not neglect the users’ side of the equation…
VIDEO: Why Brands Are Warming to Hyperlocal
For large brands, the upside of local is often shrouded in operational headaches, and overshadowed by the complexities of coordinating a decentralized, and often chaotic, campaign. Thanks to the rapid adoption of mobile devices and new innovations among vendors however, brands’ attitude to local are starting to change…
Street Fight Daily: Square Redesigns Wallet, Why Facebook Passed on Waze
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Square Wallet Gets a Major Redesign (CNet)… In Passing on Waze, Did Facebook Make a Big Mistake or the Right Call? (AllThingsD)… Foursquare Tries To Find Revenue By Turning Your Data Into A Samsung Galaxy S4 Ad (TechCrunch)…
Street Fight Daily: Google Close to Acquiring Waze, Why Yahoo Should Buy Foursquare
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Google Is Close to Acquiring Waze, a Rival in Maps (New York Times)… Checklist: All the reasons Yahoo is going to acquire Foursquare (Quartz)… Call It Groupon 3.0: Deals giant on a Mobile Mission (Crain’s Chicago Business)…
Street Fight Daily: Yahoo Talks ‘Localization,’ Smartphone Adoption Reaches Majority
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Checking Into Foursquare? Yahoo’s CFO Talks About Next Mobile M&A — Including Importance of “Localization.” (AllThingsD)… Pew: 61 Percent In US Now Have Smartphones (MarketingLand)… Yelp Eyes Shopping On Site (SocialTimes)…
Street Fight Daily: Yelp Open to Graph Search, Foursquare’s Flaw
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Yelp Open to Partnering With Facebook’s Rival Offering (Reuters)… Foursquare Is Generating Too Much Useless Noise (AdAge)… Nesta Research: Public Interest High, Advertiser Interest Low for Hyperlocal Media (London School of Economics)…
Street Fight Daily: NYT Tests Native Ads, Online Retailers Dabble Offline
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… The New York Times Experiments with Native Advertising… On Two Wheels (Nieman Journalism Lab)… From Clicks to Bricks: Online Retailers Dabble in Physical Stores (AdAge)… Apple: ‘We Did Not Make a Bid For Waze’ (Mashable)…
Street Fight Daily: Google Eyes Waze, Postmates Looks to NYC
A roundup of today’s big stories in hyperlocal content, commerce, and technology... Google Said to Consider Buying Waze (Bloomberg)… On-Demand Delivery Startup Postmates Preparing for NYC Launch (TechCrunch)… INFOGRAPHIC: How Location Data Is Being Collected And Transforming The Mobile Industry (Business Insider)…
Street Fight Daily: Yelp Fires Back, Walmart Banks on Mobile In-Store
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Yelp Fires Back at Small Business Extortion Claims, Says It’s Not, and ‘Never has Been’, true (TheNextWeb)… Walmart Exec: Mobile Can Revive Personal Touch for Shoppers(CNet)… Square Expands into Asia With Japan Launch (AllThingsD)…
Street Fight Daily: Google Unveils New Maps, PayPal Takes Aim at Square
Street Fight Daily: Facebook Reportedly Circles Waze, Klout Dips Into Local Commerce
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Reports: Facebook Is Buying Social Mapping/Traffic App Waze For Up To $1B To Court Mobile Users (TechCrunch)… Klout Dips into Q&A and Local Commerce with Launch of New Questions Feature (GigaOm)… Trulia Agrees to Buy Real-Estate Software Maker Market Leader For $355 Million (Wall Street Journal)…
How Does Yelp Make Money and Where Is It Going Next?
Yelp combines the nimble and engineering-driven product focus of a Foursquare or Facebook, with the direct SMB sales of a YP. It’s a powerful combo that few companies have, and few people talk about in blogospheric proclamations of category killers…