The landmark California gig economy bill that may force companies such as Uber, Lyft, and DoorDash that employ thousands of drivers as independent contractors to hire those people as employees became law today. Democratic Governor Gavin Newsom signed the bill.
If the bill does ultimately affect Uber, Lyft, DoorDash, and other companies in the so-called gig economy thriving on venture capital for the last decade, it will severely disrupt their business models, which rely on cheap labor.
“Growth hacking” along these lines is enough to gag a maggot, but there is the more “benign” approach of Google that says, “Let’s add an order button to every restaurant for the ‘benefit of the customer’” that is equally reprehensible. The business is effectively paying a searcher “head tax” to the food delivery companies on brand searches where the consumer just wanted to get the restaurant phone number, and the searcher was offered a big order button that is so much more convenient to click.
In Google’s case, it would be a simple matter to provide the local restaurant the option to turn off the Order CTA in the dashboard. Instead, if a business complains to Google, they foist them on the delivery service for resolution. (Or not.)
On this week’s Location-Based Marketing Association podcast: AppNexus rebrands to Xandr Invest with AT&T data, Cerebro Platform hyperlocal DOOH, Welcome travel itinerary app, McDonald’s McNugget experience in the UK, Square adds DoorDash & Postmates, iOS 13 to be much more location-sharing friendly.
Local delivery is rapidly becoming a must-have for all kinds of businesses—people have become accustomed to online ordering and speedy delivery. According to a Go People survey, 65% of retailers will offer same-day delivery by the end of 2019, and according to Technomic, food delivery volume will grow by 12% year-over-year from 2019 to 2023. The question isn’t whether your business should offer delivery, but how.
What does the big money for DoorDash mean for the crowded on-demand delivery space? The market is growing as a whole, but there isn’t all that much growth share to go around. DoorDash CEO and founder Tony Xu has said as much. “If you look at where the U.S. is, there’s two players gaining share. It’s DoorDash and Uber. And DoorDash is growing 65% faster,” Xu said in a conversation with Recode editor-at-large and co-founder Kara Swisher earlier this year.
On this week’s Location-Based Marketing Association podcast: Coachella + Amazon Lockers, Colruyt uses Google Assistant, DoorDash raises $500M, Kroger launches mobile pay app, Crate & Barrel + Handy. Special co-host: Carsten Szameitat.
Partnerships between on-demand technology providers and global restaurant brands are generating big bucks and creating buzz about what’s possible for the ever-evolving on-demand delivery industry. Tech companies allow retailers and QSRs to keep up with the latest standards for convenience, and partnering with a brand name like Starbucks or McDonald’s can expand the audience of potential users for a growing on-demand startup.
TODAY IN LOCAL & DIGITAL MARKETING AND MEDIA… Google and MasterCard Cut a Secret Ad Deal to Establish Attribution… Why Publishers Are Transitioning to Affiliate Marketing… Possibly Foreshadowing Retail Trend to Come, a Shop Exchanges ‘Free’ Coffee for Data…
On this week’s Location-Based Marketing Association podcast: Uberall + TripAdvisor, DoorDash, Sinagpore’s WhereIsWhere, Mall of America, Amazon buying Landmark Theatres?, Apple going into your windshield.
Every two or three weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Carmera, Simple Feast, Nylas, and PebblePost.
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan & Aubriana Lopez. On the show this week: Mercedes Benz, Landmark + Sony Music, China’s BingoBox, Gordon’s Gin teams up with Weve, Foursquare’s new API, Uber expands bike sharing.
After three years reporting on “Street Culture,” Street Fight looks back on five ways that company leaders are making their company culture stand out—and some of the best pieces of advice for doing the same at your business.
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… In-Store Shoppers Lean on Tech, Want to Be Left Alone in Stores… While Facebook Battles Fires, Google Rolls Out Pro-Publisher Initiatives… Media Rating Council Considers Bumping up Video Ad Standards…
Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Intello, Industrious, Justworks, and Virtualitics.
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Search Spend to Diversify, Spreading Among Platforms Beyond Google… Uber Relies on Automation to Keep Its Paid Social Strategy Humming… Getting Detailed Insights Is Top Challenge for Programmatic Marketers…
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… With Competition from Amazon and Walmart, It’s Getting Tougher for Local Grocers… Facebook, Diverging from Snap, Decides Separating News from Friends and Media Unwise… Attribution Blind Spots Are Eating Into Your Performance…
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… 2018 Local Ad Spend to Top $151 Billion… Mashable Is Reeling in Its Video Ambitions After Ziff Davis Sale… SoftBank Is Negotiating a DoorDash Investment Up to $300 Million…
While the company is keeping a tight lid on which other technology platforms it’s testing out currently, Alter says consumers can expect that its new robot delivery fleet is just a part of its experimentation with hyperlocal tech.
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Brings Q&A to Maps, Further Entering the Local Recommendation Space… Amazon Adds ‘Instant Pickup’ in U.S. Brick-and-Mortar Push… Aiming for Transformation via Acquisition, Non-Tech Companies Buy Tech Firms…