Many brands are already breaking out holiday decorations, hoping to attract the efficient crowds this early in the season. But glittery ornaments and fake snow only goes so far: 30% of local search users have cited “inaccurate” information as the issue they most frequently experience, and Google’s “near me” searches have increased 34-fold since 2011. Once the Brandify 360° Network completes initial listing corrections, the solution provides additional insights and value, such as pinpointing where online traffic originates from for specific listings and automating details to save time and energy for management.
“We’re leaving phase one, in which deals companies basically sent out sharply discounted deals to large mailing lists,” said BIA/Kelsey’s Peter Krasilovsky. “Deals companies are now beginning to also focus on the merchant relationship, offering them a variety of business services, from reporting and payment processing to loyalty programs and continuous, instant deals.”