Case Study: Portland Retailer Reaches New Customers with At-Home Try-On

EcoVibe Apparel is working with a hyperlocal startup called Dorrbell and giving local shoppers a way to try on items from the comfort of their homes. Customers go online and choose products they would like to try on, they then schedule a time for them to be dropped off.

Case Study: Swedish Salad Chain Boosts Impressions with Local Facebook Pages

Rather than budgeting for large TV buys, Redfellas is working almost exclusively on using social media for low cost marketing and advertising. Specifically, the Swedish salad and smoothie chain is looking to expand its footprint on Instagram and Facebook with local store pages.

Case Study: Sailing Company Leverages Online Reviews to Maximize Sales

Online reviews can make or break a business in the tourism industry, which is one of the reasons why Kai Kanani Sailing Charters is pulling out all the stops to drive a higher volume of reviews on third-party websites like Yelp, Facebook, and TripAdvisor..

Case Study: Coffeehouse Chain Adds Convenience With On-Demand Delivery

In addition to increasing sales with added take-out and mobile ordering options, supervisor William Lee is also hoping that on-demand delivery will help to organically bolster Tom N Toms’s presence on social media and mobile channels.

Case Study: Non-Profit Searches for Cost-Effective Marketing Solutions

Community support is essential for any local organization, and particularly for non-profits like Keshet Dance Company, which relies on partnerships and sponsorships to fund its socially-driven programming for at-risk youth.


Case Study: Franchisee Sees Better Customer Retention With iPad POS

Social media plays an integral role in most local merchants’ marketing strategies, but Oilerie’s Lori Hackman says business owners have to do more than just post occasionally on Facebook or Twitter to get people engaged and motivated to come into their stores.

Case Study: Virginia Retail Chain Shifts Print Ad Budget to Social Channels

Kim Glover, A. Dodson’s director of marketing, says that Facebook, Instagram, Twitter, and Pinterest make up the core of the retailer’s online marketing program — however the company is “always ready to evolve” with its customers as new platforms gain in popularity and usage.

Case Study: Hardware Store Shifts Marketing Mix, Joins the ‘Buy Local’ Movement

Taylor’s Do it Center is never going to be able to compete with corporate heavyweights like Home Depot and Lowe’s. But the company is hoping to turn its locally owned status into an asset, rather than a liability, by partnering with other small businesses and educating consumers on the benefits of buying local.

Bakery, Cake, Dessert

Case Study: A Maryland Bakery’s Love/Hate Relationship With Facebook

Never underestimate the power of social media. That’s a lesson that Capital City Cheesecake co-owner Meaghan Murphy learned the hard way while trying to get her Maryland-based bakery/café up and running in 2010. She thought word of mouth alone would be enough to build a sustainable business.

Case Study: Coffee Chain Tracks Service Levels with Mobile Messaging Tools

For Philz Coffee, a “third-wave” coffee chain with a focus on drip coffee, customer service has become a differentiating factor. For more than three years, Philz has been working with hyperlocal vendor OwnerListens to collect valuable feedback from customers.

Mattress Store Shopper

Case Study: Washington Retailer Drives Sales with Localized Campaigns

“Our goal is to concentrate on how we can engage better through mobile and video — quality content that people want to engage with is the measuring stick,” says Jordan Roorda. “It’s a complete change with how ‘success’ is measured, it’s like giving a thoughtful present, not a gift card.”

Case Study: Fashion Retailer Boosts Engagement With Data-Driven Initiatives

Customer acquisition has never been a problem for the team at fashion consignment retailer 2nd Time Around. But generating the type of data that’s necessary to get a complete picture of customers had been a challenge, according to CEO Kristin Kohler Burrows.

Case Study: Timberland Empowers Local Retailers with Branded Content

“We know that our local retailers are the best way to engage and influence consumers,” says Frank Hwang, Timberland’s senior manager for digital and paid media. The company works with local retailers to provide product storytelling and brand lifestyle content for their digital and social media channels.

Case Study: How a New York Car Dealership Generates Online Leads

At his family-owned used car dealership, Anthony Curran works as a salesman and also handles marketing. He says a recent campaign with Facebook had a lot of success: “In the first week we had over 80,000 people reached. Since then, everyone has been mentioning seeing us on Facebook.”

Case Study: Using Digital Coupons to Generate Calls

In today’s competitive landscape, digital marketing firms are honing their sales pitches and investing in innovative new technologies to stand out from the pack. But when Don Fuller’s Appliance Repair co-owner Lisa Fuller evaluates a vendor, she looks at something that’s harder to quantify — sincerity.

Case Study: Law Firm Uses Social Channels to Amplify Messaging to Prospects

“Marketing for law firms generally is something that not even 20 years ago was considered somewhat taboo,” Mike Mellor says. “The folks in law firms have had some catching up to do in regards to driving cultural change and getting attorneys comfortable with the concept of marketing and new business development.”

Case Study: NYC Restaurant Uses Automation Tools to Update Search Listings

This case study looks at how New York City’s Paola’s Restaurant worked OpenTable, Yext, email and Yelp to boost walk-ins and traffic. Which tools were most effective and which weren’t worth the expense?

Case Study: Chicago Photographer Generates Leads with Paid Search Campaigns

As the digital marketing manager for Christine Waller Photography, a small photography business based in Chicago, Illinois, Conor Keenan uses many sources of traffic to generate leads. His monthly search budget runs between $250 and $500, depending on the services he’s focusing on that month.

Case Study: New England Dessert Bar Grows Email List With Monthly Contests

At Treat Cupcake Bar, Sarah Waters’ responsibilities run the gamut from online and offline marketing and social media management, to event organization and employee development. Of all her responsibilities, it’s online marketing that creates some of her biggest challenges.

Case Study: For Lead Generation, Cleaning Firm Prefers Emails to Website Clicks

Despite recent successes with mobile advertising, Herminio Gomes of Sharp Cleaning estimates he currently spends just 4% of his marketing budget on digital channels. The rest is divided between direct mailers, newspaper ads, flyers, and commissions.