Case Study: How a Hardware Store Measures Hyperlocal Marketing Success

From flash sales and local delivery, to social promotions, email marketing, text message customer service, and even print newsletters, Cole Hardware uses it all. The San Francisco hardware store takes a more-is-more approach to hyperlocal marketing…

Case Study: QSR Chain Drives Revenue With Hyperlocal Tools

When it comes to selecting which hyperlocal platforms he’ll adopt at Mixt Greens, co-founder David Silverglide is clear on what he’s looking for: “It needs to be driving incremental revenue. It can’t just be trying to siphon off our existing customer base in a different way, or shifting them to a new platform…”

Case Study: Boxing Gym Uses Mobile Flyers to Attract Crowds

Paul Wade, the owner of Third Street Boxing Gym in San Francisco, is a self-professed technophobe. But noticed an increase in the number of people coming into his gym with smartphones in their hands, and he had a nagging feeling that there could be better ways to promote his live boxing events than the printed posters and flyers he’d been creating with the help of a graphic designer for the past 10 years…

Case Study: Tampa Restaurant Boosts Business With Mobile Waitlist

By integrating mobile waitlist management platforms into their business operations, restaurants may be able to increase the length of time that guests are willing to wait for tables. This makes it possible to get more customers seated in the average day or night, and ultimately boosts the bottom line for restaurants…

Case Study: Using Hyperlocal to Get Around Franchise Marketing Restrictions

Rather than feeling stifled by T-Mobile’s promotion restrictions, Robert Keyser, A-1 Wireless’ director of sales and operation, says he challenged himself to find a local marketing solution that would fit. T-Mobile was willing to approve his use of LoyalBlocks because the company didn’t feel that the platform would hurt their brand…

Case Study: Mountain Shop Finds Balance Between Paid and Unpaid Promotions

Soon after taking over control of the 34-year-old mountain shop Alpenglow Sports, in Tahoe City, California, Brendan Madigan got to work crafting a strategic marketing plan that included both online and offline initiatives and relied heavily on social media for generating awareness among customers in his target demographics…

Case Study: Golf Club Brings Back Deal Buyers With Rewards Program

In her role as manager at Southern Pines Golf Club, Elaine Millar is responsible for the digital marketing strategy for the 18-hole course. Millar uses her rewards program as a promotional tool to keep the customers she gains through local deal sites coming back for future visits after their promotions have been redeemed…

Case Study: Toy Store Upgrades Customer Experience With mPOS System

Managing the operations, staffing, and financials at his growing after-market Lego business has left John Masek with little time to spend dealing with the technological infrastructure necessary to run a traditional hardware point-of-sale system. Mobile POS systems with integrated rewards programs can give mom-and-pop businesses an edge against large retail chains…

Case Study: Frozen Yogurt Chain Integrates Payments Into Mobile App

No clear frontrunner has shown up in the mobile wallet space, and businesses like Orange Leaf Frozen Yogurt are tired of waiting for one to appear. Instead of utilizing an existing mobile payment platform, the frozen yogurt chain is rolling out its own mobile wallet as part of an update to its iPhone and Android app. When its mobile payments solution debuts this summer, Orange Leaf customers will be able to pay for purchases with their smartphones at the POS…

Case Study: Texas Pharmacy Leverages Beacons for In-Store Offers

Rather than going it alone and creating a targeted marketing platform from the ground up, Tarrytown Pharmacy owner Mark Newberry opted to work with a hyperlocal startup that was looking for businesses to test out its platform. The company, Shelfbucks, offers personalized deals to people shopping in store using iBeacons…

Case Study: Heineken Uses Foursquare Partnership to Reach Target Demo

Size matters for Heineken, which is why the global beverage brand took a close look at Foursquare’s 40 million users and 3.6 million check-ins at bars, restaurants, and nightlife venues when deciding whether to partner with the vendor on its 2014 mobile campaign. “As a brand, we are always investigating new and innovative ways to bring our programs to life,” Heineken brand manager Bram Reukers told Street Fight…

Case Study: Local Bakery Chain Scales With Hyperlocal Tools

At Cako, a mini bakery chain in the midst of expansion, co-owner Albert Chen says it’s difficult to provide the same level of customer service when he can’t be present inside all of his stores on a 24/7 basis. One way that Chen is working to avoid the mistakes that other growing businesses have made is by utilizing hyperlocal tools that provide him with data about what products and flavors his customers are buying…

Case Study: Ace Hardware Uses Mobile Tools to Drive Shoppers In-Store

National hardware chain Ace Hardware recently debuted a new mobile iPhone application, meant to enhance the shopping experience and encourage customers to complete their transaction at local Ace Hardware locations…

Case Study: Hotel Chain’s Hyperlocal ‘Microsites’ Increase Online Bookings

Spurred by industry research showing that today’s travelers are more interested in creating memories than receiving discounts, Red Lion has launched a hyperlocal initiative that involves developing local “microsites” for each of the company’s hotel properties, along with localized menus, new transportation signage, and even employee nametags that offer localized tips for guests…

Case Study: Hospitality Group Replaces Direct Marketing with Hyperlocal Campaigns

As mobile marketing picks up steam and consumers get more comfortable downloading branded apps on their smartphones, Wind Creek Hospitality marketing VP Michael Perhaes is becoming less reliant on direct marketing techniques for customer retention and acquisition. Although Wind Creek’s mobile apps are still new, Perhaes is already seeing response rates that are much higher than those he has achieved through email marketing alone…

Case Study: Restaurant Chain Uses Loyalty Data to Improve Customer Experience

If sales of a particular menu item seem slow this month, then Lucas Clarke is curious to know why that is. The director of marketing at MAD Greens, a Colorado-based chain of restaurants that specializes in seasonal salads and sandwiches, Clarke uses the data from his company’s card-linked mobile loyalty program to learn about sales trends in real-time…

Case Study: Pizza Chain Uses Customer Data For Targeted Offers

At Patxi’s Pizza, a pizza chain with 12 locations in California and Colorado, marketing manager Jordana Heinke uses the purchasing data she gathers through her company’s mobile loyalty program to send highly-targeted offers to her most frequent customers. “We can immediately see changes happening with volume of interest and redemption if we change a reward,” Heinke says…

Case Study: Tennessee Cafe Fends Off Daily Pitches From Hyperlocal Marketers

“You can buy ads and you can post things on Facebook all day long, but unless somebody actually understands your passion and understands what you’re trying to do for the community, they’re not going to tell their friends,” says Reveille Joe Coffee’s Matthew O’Dell.

Case Study: Caribou Coffee Amps Up Holiday Sales With Mobile Gift Cards

In an effort to enhance Caribou Coffee’s mobile marketing capabilities, and spur a boost in gift card sales during the important holiday shopping season, vice president of marketing Michele Vig launched an eGift card initiative in early November. Now, customers who purchase eGift cards online can send their gifts to friends via email. Recipients can then redeem their gifts by showing their smartphones to a cashier or printing the gift card at home and handing over a paper printout…

Case Study: Jersey Mike’s Integrates Mobile Ordering with Loyalty Program

When it comes to hyperlocal tools, the whole is often greater than the sum of its parts. That’s what Jersey Mike’s chief marketing officer Rich Hope has discovered since launching a redesigned mobile application that integrates online ordering with a customer loyalty program earlier this year. “I don’t think anybody has combined the loyalty program and online ordering yet and completely integrated the two,” Hope says…