Openings and New Hires at Invoca, StructuredWeb, NeighborhoodX

Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes moves and new openings at Cars.com, Comcast Ventures, Factual, and NASCAR.

Case Study: How a New York Car Dealership Generates Online Leads

At his family-owned used car dealership, Anthony Curran works as a salesman and also handles marketing. He says a recent campaign with Facebook had a lot of success: “In the first week we had over 80,000 people reached. Since then, everyone has been mentioning seeing us on Facebook.”

Street Fight Daily: Gannett Buys Rest of Cars.com, Angie’s List Struggles

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…Gannett Buys the Rest of Cars.com for $1.8 Billion (Businessweek)… Why Angie’s List Is In Trouble (Time)… PayPal Taps an Outsider to Push It Into a New Era (New York Times)…

Street Fight Daily: Gannett to Buy Rest of Cars.com, Square Adds Food Delivery

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyGannett Said Near Deal to Buy Rest of Cars.com for $1.8 Billion (New York Times)… As Competitors Close In, Square Moves Beyond the Credit Card (Wired)… Picking Through Google’s Pigeon Droppings (SearchEngineLand)…

Street Fight Daily: Yelp Partners With YP, Airbnb’s $10B Valuation

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyYelp, YP Partner in Local Advertising Deal (SearchEngineLand)… New Capital Could Raise Airbnb Value To $10 Billion (New York Times)… The Newsonomics of Selling Cars.com (Nieman Journalism Lab)…

Street Fight Daily: Yahoo Launches Yelp Help, Retail’s Red Herring

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyYahoo Launches Yelp Help in Search to Better Battle Google: Here’s What It Looks Like (Recode)… New Data Suggests “Showrooming” on Amazon Might Not be Killing Physical Retail After All (Pando)… Google Tests Desktop-to-Mobile Retargeting With Brand Data (AdAge)…

Street Fight Daily: Cars.com on the Block, Lyft Raises $150M

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyNewspaper Consortium Seeks to Sell Cars.com for $3 Billion (Wall Street Journal)… Lyft Funding Official: Documents Filed for New $150 Million Round (Recode)… TripAdvisor Plans Mbile Travel Guide Features in the Face of Competition From Rivals like Foursquare and Google Now (TheNextWeb)…

Publishers Could Gain More Control as Browsers Curb Behavioral Ads

As limits arise on behavioral ads, endemic sites (or sites with actionable user data) can essentially become ad networks. If browser limits mean that Cars.com can no longer sell its data, then the opportunity exists for the company itself to develop a platform to sell audience extension…