A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Reputation.com Acquires SIM Partners… Placed Opens Up Location Analytics Platform for Free Public Use… BrandMuscle’s Paul Elliott Talks New Report on How Brands Can Go Local with Precision…
“Local business partners want to increasingly execute in digital, but there is a reluctance or slowness in the brands or enterprises in shifting their dollars from traditional coverage in marketing and media to digital tactics,” said Paul Elliott of BrandMuscle.
Every two weeks, Geoff Michener covers some of the latest openings and new hires in this dynamic industry. This week’s edition includes moves and new openings at Interbrand, Visto, and MediaCom.
“Small businesses are people who are gutting it out,” said Andrew Morbitzer, VP of corporate development at GoDaddy. “They’re here to do a service or provide a product. They’re not here to use software. [Our job is] removing the decision to take on another capability.”
Speculation over the best model for providing and marketing SMB solutions — do-it-yourself (DIY), do-it-for-me (DIFM), or the middle-ground option, do-it-with-me (DIFM) — has been swirling for years. Columns from two Street Fight contributors indicate that while technology is part of the current problem, it’s undoubtedly part of the solution as well.