Motista Report Indicates What Brands Can Do to Spark Emotional Engagement

The report’s results suggest that brands seeking a strong emotional bond with customers today must offer consistent experiences across a variety of channels and specifically seek out emotional connections through distinct strategies tailored to that purpose.

Location Data Shows Which Brands Coachella Attendees Favor

Attendees at the annual music festival may seem somewhat heterogeneous from the outside, but a new study of InMarket’s anonymized location data gives a sense of the concertgoers’ brand preferences, and insight into the effectiveness of sponsors’ campaigns.

Street Fight Daily: Amazon Could Buy Stake in HERE, New Subscription Service from Postmates

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon In Talks to Buy Stake in Mapping Company HERE (Yahoo Finance)… Postmates Launches Subscription Service, Hits 1M Monthly Deliveries (TechCrunch)… More Brands Mean Many More Buttons for Amazon Service (New York Times)…

It’s Valuable, But Is It Accurate? LBMA Report Shines Light On Marketers’ Location Data Issues

According to a new survey, while 77 percent of marketers think that location based data is valuable, only 66 percent of them feel that it is accurate. This is a troubling discrepancy indicating that there is a lot of work to be done in standardization and verification.

LBMA Podcast: UberMedia’s Location Visit Optimization, Carmakers Buy Nokia’s HERE

On the show: The world’s first virtual reality theme park; the world’s first artificially intelligent ad; MotorMood’s emoticons for drivers; xAd’s Global Location Snapshot; Nordstrom’s rooftoop Instagram installation, and more.

Street Fight Daily: Facebook Tests Beacons, LivingSocial Cuts Losses

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyFacebook Tests Bluetooth ‘Beacons’ to Feed Users Local Content (Wall Street Journal)… LivingSocial Cuts Its Q4 Loss But Revenue Down, Expenses Up (Washington Business Journal)… With a Few Bits of Data, Researchers Identify ‘Anonymous’ People (New York Times)…

Street Fight Daily: LivingSocial Posts $183M Loss, Airbnb Considers Cleaning Service

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.LivingSocial Posts $183M Loss in 2013 (Washington Business Journal)… Airbnb Is Testing Out An Affordable Cleaning Service For Hosts In San Francisco (TechCrunch)… In Defamation Lawsuit Over Yelp Reviews, Neither Side Wins (Washington Post)…

Why Cars Could Be the Next Big Platform for Local Search

Amid praise and criticism of the flatter design of Apple’s newest mobile operating system, the company quietly introduced a potentially transformative feature in iOS7: iOS in the Car. Pedestrian-friendly cities like New York and San Francisco may prove a fertile breeding grounds for local discovery apps like Foursquare, but it’s the suburban car-bound consumer that presents the biggest opportunity for local technology companies today, including …

LBMA PODCAST: David Lieb Ushers in the ‘Age of Inference’

In this week’s episode, hosts Rob Woodbridge and Asif Khan look at a new universal ad metric; Tata Docomo makes it easy to check in without GPS or internet (but why?); and Glympse moves onto the streets inside of BMW. Special guest David Lieb ushers in the age of inference and we all take a much needed mobile moment thanks to Chadwick Martin Bailey…

Street Fight Daily: Zaarly Pivots, Can Hyperlocal Scale?

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Zaarly Shutters Its Reverse Craigslist Marketplace, Goes All In On Virtual Storefronts As Co-Founder Exits (TechCrunch)… Hyperlocal Cooties (Buzz Machine)… NY Daily News Releases City Guide App With MyCityWay (AdWeek)…