Arrivalist | Street Fight

News & Analysis

Openings and New Hires at Arrivalist, Lotame, Get Five Stars

July 6, 2018July 7, 2018 by Geoff Michener

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Every two weeks, Street Fight rounds up some of the latest hires and new openings in the hyperlocal marketing, tech, and media industries. This week’s roundup includes hires and openings at Yelp, Hootsuite, and dataxu.

News & Analysis

Street Fight Daily: Amazon Is On Pace to Forge a Triopoly; Cracks in Mobile Data Ecosystem

July 6, 2018July 6, 2018 by Joseph Zappa

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Is On Pace to Forge a Triopoly, and Advertisers Should Be Scared… Mobile Marketers Struggle With Data Quality Management… Openings and New Hires at Arrivalist, Lotame, Get Five Stars…

News & Analysis

Using Mobile Location Data to Target World Series Fans

November 1, 2017November 1, 2017 by Stephanie Miles

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Major advertisers paid upwards of $500,000 for each 30-second TV spot during the World Series this year, but using real-time mobile location data, savvy brand marketers could have reached targeted groups of consumers for much less.

Case Studies

Case Study: North Dakota Tourism Uses Location Data to Reinforce Media Buying Strategies

October 11, 2017October 11, 2017 by Stephanie Miles

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At North Dakota Tourism, marketing manager Heather LeMoine found a way to use mobile location tracking to learn more about the differences between U.S. and Canadian travelers. Using the information, she’s been able to adjust her organization’s media plan to ensure more successful campaigns.

News & Analysis

Street Fight Daily: where Location-Based Marketing Is Headed, Uber Ends Self-Driving Ops in SF

December 22, 2016December 22, 2016 by Joseph Zappa

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Location-Based Marketing Will Evolve in 2017… Uber Ends Self-Driving Car Test in San Francisco… Brands and Publishers Use Facebook Messenger to Boost PR and Sales…

News & Analysis

How Mobile Data Is Helping to Transform the Television Industry

April 9, 2015April 13, 2015 by Steven Jacobs

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When the major television networks come to Madison Avenue for the annual Upfronts in May, expect to hear a word seldom spoken among the TV community: data. That could spell good things for the business of location…