Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This edition includes openings and new hires at Search Influence, CrowdHere, and Synup.
Surveys of both SMBs and enterprise local marketers show that both use a variety of marketing channels, so evaluating each channel’s effectiveness on its own, and then coordinating marketing programs across those channels, is important. But marketing channels fuel each other and produce multiplier effects.
Social media marketing is not a silo. Neither is website management, pay-per-click advertising, or search engine optimization — particularly when it comes to the practice of local presence management. By integrating website data with social campaign results, marketers suddenly have access to information such as who their biggest fans are and where they live.
This free report looks puts a focus on key areas that will give marketers an edge: mobile-optimized websites; mobile-optimized SEO; and an attention to basic name/address/phone number information, particularly as it pertains to those “near me” searches. The report also features actionable takeaways with a “7 Strategies for Local Search Success” tip sheet…