“Across the board with all of our retail clients, the most successful marketing campaign they have is their abandoned shopping cart email campaigns,” 4Cite CEO Bob Gaito said, referring to emails sent to remind customers that they have items left in their shopping carts.
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Search Takes Another Big Step Toward a Mobile-First World… Facebook Is Cutting Third-Party Data Providers Out of Ad Targeting… Amazon Directly Hires Housekeepers to Conquer Local Services…
Thanks to advances made in the digital world, in-store identification can be linked to existing digital identifiers and unlock sophisticated, real-time personalization that is seamless across channels.