News & Analysis | Street Fight

News & Analysis

What SXSW Foot Traffic Data Means for Location & Event Marketers

March 26, 2018March 23, 2018 by Stephanie Miles

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Simpli.fi’s analysis shows the role that timing plays in creating effective mobile marketing campaigns. It could also help marketers uncover hidden opportunities to reach targeted groups of consumers at next year’s SXSW event.

News & Analysis

Street Fight Daily: Brands Have Work to Do on Mobile, CPMs on the Rise

March 26, 2018March 26, 2018 by Joseph Zappa

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Consumers Still Widely Dissatisfied with Mobile Shopping Experiences… Study of Digital Ad Prices Finds CPMs on a Steady Rise… Facebook Denies It Collects SMS and Call Data Without Permission…

News & Analysis

Raise Report: Pilot, Airtable, AdStage Secure New Funding

March 23, 2018March 22, 2018 by Joseph Zappa

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Every two or three weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for RapidAPI, Chargebee, Made.com, and TheSkimm.

News & Analysis

Openings and New Hires at Mono Solutions and Twitter

March 23, 2018March 22, 2018 by Geoff Michener

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Every two weeks, Geoff Michener covers some of the latest openings and new hires in this dynamic industry. This week’s edition includes moves and new openings at Emerging Insider Communications and MoviePass.

News & Analysis

Street Fight Daily: Snap Doubles Down on Location, A Grocery Mega-Merger?

March 23, 2018March 23, 2018 by Joseph Zappa

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Location May Be the X Factor for Snap’s Appeal to Advertisers… As Amazon Applies Pressure, Target and Kroger Mull a Merger… Where and When AI Can Make a Difference in Marketing…

News & Analysis

Street Fight Daily: Zuckerberg Breaks His Silence, Voice Revolution Not Here Yet

March 22, 2018 by Joseph Zappa

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Zuckerberg Breaks His Silence on the Controversy Surrounding Data Security… Survey Finds Few Consumers Using Voice-Assisted Devices to Browse, Make Purchases… Amazon Customer Shopping Habits Divided by Age, With Some Surprises…

News & Analysis

Survey Finds Few Consumers Using Voice-Assisted Devices to Browse, Make Purchases

March 22, 2018March 21, 2018 by Stephanie Miles

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In surveying more than 4,000 global consumers, Episerver found that although nearly 40% own voice-assisted devices, 60% of those consumers never browse on them, and 66% never make purchases on them.

News & Analysis

Report: Growth in Convenience Stores Presents Opportunity for CPG Marketers

March 21, 2018March 20, 2018 by Stephanie Miles

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If there’s one thing that Charlie Lang hopes CPG brands get from Koupon’s report, it’s that the retail landscape is changing quickly, and the convenience store category presents tremendous upside for marketers.

News & Analysis

Street Fight Daily: Leave In-Store Shoppers Alone, Google Courts Publishers as Facebook Flails

March 21, 2018March 21, 2018 by Joseph Zappa

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… In-Store Shoppers Lean on Tech, Want to Be Left Alone in Stores… While Facebook Battles Fires, Google Rolls Out Pro-Publisher Initiatives… Media Rating Council Considers Bumping up Video Ad Standards…

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Report: Google Shopping Ads Taking Over Ad Spend from Traditional Formats

March 20, 2018March 19, 2018 by April Nowicki

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A new report from search intelligence company Adthena shows how consumers are interacting differently with new advertising formats and points to ad innovation as an essential brand investment.

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Street Fight Daily: Duopoly Dominance Declines, Macy’s Rolls Out AR & Mobile Checkout

March 20, 2018March 20, 2018 by Joseph Zappa

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Duopoly’s Share of the Ad Market Could Decline for the First Time… Demonstrating Where Retailers Are Going, Macy’s Rolls Out Mobile Checkout & AR Feature… The Cambridge Analytica Scandal Won’t Stop Advertisers from Spending on Facebook..

News & Analysis

5 ‘Smart’ Shelf Solutions for Retailers

March 19, 2018March 18, 2018 by Stephanie Miles

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So-called “smart” shelves are changing the way retailers interact with customers on the sales floor and offering added value to consumer-facing store apps. Here are five examples of smart shelving technologies being used by retailers right now.

News & Analysis

SMB OS Operators: Part II: Slice

March 19, 2018March 23, 2018 by Mike Boland

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Having raised $15 million in funding just last year, Slice is a prime example of what we call SMB OS operators: companies helping SMBs compete in today’s digital economy with a full suite of solutions beyond core advertising and marketing.

News & Analysis

Street Fight Daily: Google Monetizes Product Searches, Amazon’s Next Whole Foods Move

March 19, 2018March 19, 2018 by Joseph Zappa

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Partners with Retail Giants to Monetize Online Product Searches… Amazon Accidentally Revealed Its Next Plan for Whole Foods in a Job Posting… 10% Own an AI Device, 32% Plan to Get One, 58% Don’t Want Any…

News & Analysis

Street Culture: Invoca’s Lessons for Active, Engaged Growth

March 16, 2018March 14, 2018 by April Nowicki

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Based a mile from the beach in Santa Barbara, Invoca aims to maintain a culture in which employees know their ideas are important. The company sponsors softball games and ocean-side volleyball and boasts its own band.

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Street Fight Daily: Facebook Launches Local Hotspots, Media Companies Shift to YouTube

March 16, 2018March 16, 2018 by Joseph Zappa

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Launches Express WiFi App for Its Local Business-Operated Hotspots… Why Media Companies Are Shifting Their Attention to YouTube… Why Publishers Are Eliminating Programmatic Silos…

News & Analysis

Using Location Data to Engage Consumers on St. Patrick’s Day

March 15, 2018March 13, 2018 by Stephanie Miles

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St. Patrick’s Day is the most popular day of the year at most Irish pubs and restaurants in the U.S., but the biggest crowds might not come together in the cities you would expect.

News & Analysis

Street Fight Daily: Amazon Courts Ad Buyers, B2B Marketers Unprepared for GDPR

March 15, 2018March 15, 2018 by Joseph Zappa

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Triopoly Time? Amazon Preps New Attribution Tool and Courts Ad Buyers… Forrester Says Only 15% of B2B Marketers Are Fully Compliant with GDPR… Google Will Prioritize Stories for Paying News Subscribers…

News & Analysis

Street Fight Daily: Walmart Expands Grocery Delivery Program, Numbers on Amazon’s Dominance

March 14, 2018March 14, 2018 by Joseph Zappa

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Walmart to Expand Grocery Delivery from 6 to 100 Markets by Year End… More Digital Time Spent on Amazon Than Next Nine Retailers Combined… Facebook Aiming to Launch News for Watch This Summer…

News & Analysis

With Product Launch, GroundTruth Helps CPG Brands Focus on ROI

March 13, 2018March 13, 2018 by Stephanie Miles

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GroundTruth’s new suite of solutions is being dubbed True Performance, and according to this morning’s announcement, it’s geared exclusively toward CPG brands looking for more efficient and accurate ways to measure their location-based marketing efforts.