5 Platforms That Gather In-Store Analytics from Surveillance Footage
Nearly 64% of retailers have installed some form of IP-connected video surveillance system to protect against theft. Now, a relatively new category of hyperlocal vendors are providing businesses with new ways to capitalize on the technology they already have installed. Here are five tools that retailers large and small can use to make more strategic operational decisions based on the data they gather from video surveillance cameras…
Street Fight Daily: Square Kills Wallet App, Yelp Integrates Booking Service
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Square Pulls Failed Wallet App as Troubles Mount (Wall Street Journal)… Yelp Bites Back At OpenTable, TripAdvisor And Google With Free Yelp Reservations Service (TechCrunch)… Apple Reportedly Integrating NFC Technology into iPhone 6 (MacRumors)…
For Local Commerce Startups Like Homejoy, A Choice of Whom to Disrupt
Airbnb’s recent decision to become a hospitality brand has deep implications for a growing segment of startups that have built similar digital marketplaces for a number of traditionally offline industries. Today, these startups face a similar ontological decision: should they become a consumer brand, expanding deeper into a given industry, or should they expand horizontally, working to disrupt Yelp, Google and the other more horizontal mainstays of local search and discovery…
6 Tools Publishers Can Use to Monetize Their Business Directories
directoryHyperlocal publishers are frequently on the lookout for new ways to generate revenue from their sites, and one of the most straightforward revenue diversification strategies involves launching a business directory. Here are six tools that publishers can use to monetize business directories on their hyperlocal sites…
Street Fight Daily: Airbnb Eyes Travel, Square Goes After Grubhub
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…. Airbnb Looks Beyond Flat-Sharing to Tickets and Travel (Financial Times)… Square Branches Out Into Food Ordering With New Square Order Service (TheNextWeb)… Foursquare goes Oprah: You’re a mayor and you’re a mayor (Engadget)…
Why One Investor Thinks Foursquare Has a Future in Ad Tech
Add this to the interesting-but-never-going-to-happen suggestion box for Foursquare: ditch the consumer business altogether. Nihal Mehta, a New York-based entrepreneur-turned-investor, thinks that Foursquare might find a bigger business by bailing on its local search ambition to put its algorithm to work as an attribution product for mobile advertising…
Openings and New Hires at Mono Solutions, Google, Connectivity & Cxense
Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. In this week’s edition, new hires and jobs at Haystak Digital Marketing, Angie’s List, Local Yokel Media, Mediative and hibu…
Street Fight Daily: Intuit Makes Another Acquisition, Square Rival Raises $50M
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyIntuit Buys Lettuce Apps For $30M To Add Inventory And Order Management To Quickbooks (TechCrunch)… Square Rival iZettle Receives Capital Injection From Group of Investors (Wall Street Journal)… Months Before CEO Shakeup, Leaf Investor Took Control of Startup (Xconomy)…
Street Fight Daily: Square’s Alleged Saboteur, Google Buys Website Builder
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Sequoia’s $12B Man Says Someone With ‘Axe to Grind’ is After Square (Upstart)… Google Gobbles Up Restaurant Startup (Wall Street Journal)… Uber Launches uberFAMILY, a Pilot Service in NYC That Uses Cars With Child Seats (TheNextWeb)…
Street Fight Daily: Google Maps Adds Uber, Square Expands Partnerships
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Maps On Mobile Gets Uber Integration And More (TechCrunch)… Square Partners With Inventory Tracking Service Stitch Labs (Fortune)… New Google Now Feature Aims at Amazon (Wall Street Journal)…
Two Years After Private Equity Carve-Out, What’s Next for YP?
Two years ago, AT&T shed its local marketing business, selling a majority stake in its print and digital yellow pages assets to Cerberus Capital for $950 million in cash and debt. During a conversation with Street Fight, the company’s CEO David Krantz said the company is well-ahead of where its private equity parent expected it would be, and discussed how YP planned reprise its role as a leading consumer brand…
Finding the Right Point of Contact At: A Retail Chain
For hyperlocal vendors grappling with expansion, a national retail chain can represent the big whale. With the potential to have their platforms adopted at hundreds of locations throughout the country with just single sale, it’s no wonder hyperlocal startups are willing to devote so many resources to developing partnerships with big-name clients. Here are five strategies for finding the right person to pitch at a retail chain…
Street Fight Daily: Facebook ‘Moves’ Privacy Policy, Nokia Invests in Connected Car
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… After Facebook Deal, Moves App Changes Privacy Policy (Wall Street Journal)… Nokia Joins Musk to Google in Investing in Intelligent Cars (Bloomberg)… Retailers Look to Merge Offline and Online Shopping Experiences in 2014 (eMarketer)…
Shopify CPO: Next 5 Years Will Be More Exciting for Retail Than Previous 150
This May, Street Fight will take a look at the companies, technologies and ideas that are shaping the way we buy and sell goods in the real-world. To kick-off the series, we caught up with Harley Finkelstein, chief platform officer at Shopify, to discuss the blurring line between e- and local commerce…
Street Fight Daily: PayPal’s Agrawal Departs, Google Expands Shopping Service
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… PayPal’s Strategy Exec: I Quit Before Twitter Tirade (Recode)… Google Shopping Express Comes to NYC, L.A. (USA Today)… Rare Yelp Lawsuit Over Alleged Fake Reviews is Put on Hold to Debate Merits (Ars Technica)…
In Foursquare’s ‘Unbundling,’ Does the Tail Wag the Dog?
Foursquare announced plans Thursday to spin off the company’s trademark social networking service into a separate app and focus its branded application entirely on local search and discovery. The move — what the company has called ‘the unbundling’ — represents a pivotal adjustment by Foursquare to the sensitivities of a mainstream consumer in an increasingly connected real-world experience…
Street Fight Daily: Foursquare Splits App, Groupon Goes After Costco
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Meet Swarm: Foursquare’s ambitious plan to split its app in two (Verge)… Groupon Goes After Costco And Sam’s Club With Groupon Basics, A Portal For Home Goods (TechCrunch)… Uber Gears up to Launch ‘Uber Family’ Service & Eyes a New Batch of Cities (VentureBeat)…
