5 Strategies For Launching a Location-Targeted Mobile Campaign
Mobile ads show a 42% lift in performance when they’re targeted based on the location of a business, but there’s still debate as to how tightly marketers should target their ads to optimize the performance of their campaigns. Here are five questions to ask yourself when deciding how targeted to make your mobile campaign…
8 Ways Hyperlocals Can Nurture Existing Customer Relationships
The question that many hyperlocal vendors struggle with is how to keep their current customers satisfied without slashing prices or devoting too many resources to a single client. Here are eight strategies from hyperlocal experts, with specific advice on how to grow and nurture existing customer relationships.
5 Revenue Diversification Strategies for Hyperlocal Publications
Revenue diversification is a hot topic within the hyperlocal community, as publishers seek out new ways to generate income without sacrificing the quality of the products they provide. Some publishers are gaining audience share by partnering with other local media, some are focusing on mobile ad strategies, and others are competing for grants as non-profit organizations. What they all have in common is an interest in finding new ways to expand beyond traditional banner ads…
5 Platforms For Location Data Analysis
Location data analysis platforms track the spatial behavior of consumers based on previous ad exposures. Although competing platforms work slightly differently from one another, each with its own features and limitations, the overall effect is that marketers can finally determine whether mobile ad exposures are actually luring customers inside their physical stores. Here are five examples of platforms that marketers can use for location data analysis…
5 Ways to Help SMBs Measure the Value of a Hyperlocal Campaign
Nearly half of merchants surveyed in Street Fight’s “2013 Report on the State of the Local Merchant” said uncertainty about results was the single largest obstacle preventing them from investing more in hyperlocal channels. When vendors make it easier for merchants to evaluate the performance of their products, they increase the chances that satisfied clients will stick around for a longer period of time. Here are five strategies vendors can use to help clients quantify the value of hyperlocal…
5 Tools Local Retailers Can Use to Build Digital Storefronts
The majority of local retailers — including those with basic websites that are optimized for mobile — still aren’t offering customers tools to browse listings and complete purchases with their smartphones. Here are five platforms that local businesses can use to quickly (and cheaply) set up digital storefronts where customers can purchase goods and services via mobile…
Case Study: Caribou Coffee Amps Up Holiday Sales With Mobile Gift Cards
In an effort to enhance Caribou Coffee’s mobile marketing capabilities, and spur a boost in gift card sales during the important holiday shopping season, vice president of marketing Michele Vig launched an eGift card initiative in early November. Now, customers who purchase eGift cards online can send their gifts to friends via email. Recipients can then redeem their gifts by showing their smartphones to a cashier or printing the gift card at home and handing over a paper printout…
5 Mobile Ad Tools for Very Small Businesses
Why should the big guys get to have all the fun? When it comes to mobile advertising, most vendors are still targeting their offerings at major brands and brick-and-mortar chains. However, a growing number of hyperlocal vendors are beginning to develop mobile ad products aimed squarely at the small business community…
6 Ways National Brands Can Improve Their Local Campaigns
The hyperlocal technology that brands need to reach consumers locally is available and ready, so why aren’t more brands taking advantage of the opportunity? Only 7% of national marketers say they have effective local campaigns in place, according to a 2013 study by Balihoo. Here are six strategies for helping brands make the most of their local campaigns…
Case Study: Jersey Mike’s Integrates Mobile Ordering with Loyalty Program
When it comes to hyperlocal tools, the whole is often greater than the sum of its parts. That’s what Jersey Mike’s chief marketing officer Rich Hope has discovered since launching a redesigned mobile application that integrates online ordering with a customer loyalty program earlier this year. “I don’t think anybody has combined the loyalty program and online ordering yet and completely integrated the two,” Hope says…
6 Mobile Payment Solutions for Restaurants and Bars
When it comes to mobile payment processing, the restaurant industry is in a league of its own. Mobile platforms that are designed for a wide cross-section of businesses don’t always have the features that restaurants need, like menu integrations and add-on tipping tools. As restaurant owners look for ways to streamline the payment process and improve table turnover rates, an increasing number are utilizing mobile payment solutions built specifically for their industry…
6 Strategies For Helping SMBs Understand the Importance of Mobile
According to a Manta survey, 67% of small business owners don’t expect mobile to impact them this holiday season. Only 8% of the 1,003 SMBs surveyed said they expect mobile to drive shoppers to their brick-and-mortar locations. This presents a challenge for hyperlocal vendors looking to sell their mobile products and services, however it’s something that can be overcome through a combination of education and original thinking…
10 Strategies for Choosing the Right Loyalty Incentives
Although there are no right and wrong answers when it comes to structuring rewards in a loyalty program, there are some overarching guidelines that merchants should follow to ensure their programs remain profitable. Here are 10 tips from experts in the space on how merchants can ensure they aren’t giving away too much (or too little) in their loyalty programs…
5 Signs That It’s Time for Your Hyperlocal Company to Pivot
The majority of hyperlocal startups will pivot at least once in their lifetimes. Many will pivot two or even three times. But as a founder who’s looking to steer his or her company in the right direction, it can be difficult to determine whether to keep plowing forward with an original concept or go a new direction. Here are five signs that it’s time for your hyperlocal startup to pivot, from industry leaders who’ve been there before…
Case Study: Lenovo Uses Local Search Tactics to Drive In-Store Sales
How does a brand without its own brick-and-mortar stores drive offline sales? That’s the question that Donna Bedford and Rick Medeiros have struggled with as they continue to develop Lenovo’s local search strategy. “We’re starting to think, how do we start becoming more hyperlocal? We’re a global company, so how do we develop that hyperlocal presence and really try to make sure that people clearly know who we are,” Medeiros says…
6 Strategies for Managing the Expansion of Your Hyperlocal Business
As the hyperlocal industry continues to flourish, more and more vendors are experiencing growing pains. Oftentimes, expansion means larger offices, more employees, and more headaches from a business management perspective. Here are six strategies for managing an expansion as an early-stage hyperlocal, from executives who’ve made their way through the trenches and lived to tell about it…