Curb Wants Brand Enthusiasm for DOOH

Curb Wants Brand Enthusiasm for DOOH

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Generating more than two billion impressions annually across 25,000 in-taxi media screens in most major DMAs, Curb (formerly Verifone Taxi Systems), a DOOH advertising and payment platform for car services, reaches “captive” audiences of millions. Its Taxi TV screens offer geotargeting, real-time RSS data integration, dayparting, and POI targeting to clients. Curb has been a […]

Getting Your Local, Foreign ‘Phrase’ Just Right

Getting Your Local, Foreign ‘Phrase’ Just Right

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Phrase is a global leader in enterprise localization software. The Phrase Localization Suite powers the entire localization ecosystem for global businesses, connecting, automating  and managing  high-quality localized content at speed and scale. The Phrase software can handle more than 500 languages, supporting 50+ file types and processing 2B+ words monthly. It has 200K global users. […]

Ad-Media Companies Show Increased Interest in Data Privacy

Ad-Media Companies Show Increased Interest in Data Privacy

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Move over, Metaverse. Take a nap, AI. Businesses in the ad-media marketing industry are taking an increasing interest in data privacy, according to the Bombora Upswell Report, which delves into the latest trends and developments across eight industries. According to the report, the interest in data privacy rose 70 percent among companies in the ad-media […]

Acoustic Gets to the ‘Why’ of the Customer Journey

Acoustic Gets to the ‘Why’ of the Customer Journey

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Acoustic is a global SaaS subscription company that provides customer-engagement tools for B2C brands. It has worked with brands including Pura, PayPal, Scientific American, and Ticketmaster. In 2022, Acoustic helped clients manage over 120 billion personalized interactions by focusing on the customer journey. John Riewerts, SVP of Engineering at Acoustic, explains the company’s newest offering […]

How LiveRamp Helps Brands Manage First-Party Data

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Is the juice worth the squeeze? That’s what SaaS company LiveRamp wants clients to ask themselves when they opt for the relative ease of scaling ad campaigns in walled gardens like Facebook. Consumer perceptions and privacy regulations are continuing to evolve, and personally identifiable information (PII) via first-party data is a brand’s most valuable asset. […]

Survey Reveals Why Customers Delete Branded Apps

Survey Reveals Why Customers Delete Branded Apps

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The number one reason consumers delete branded apps is to free up phone storage space. According to a survey from Airship and Sapio Research, 32% percent of respondents cited space as the top reason. In-app ads, if multitudinous, were cited as the second highest reason people deleted branded apps (30% of respondents). Sapio Research and […]

Amperity Getting Ahead of Cookieless Targeting

Amperity Getting Ahead of Cookieless Targeting

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Google’s plan to eradicate the third-party cookie is still on track for 2024, but it is starting slowly, turning off just 1% of these tracking pieces of code in Chrome in Q1. Other companies are already taking similar steps to wean their measurement systems to prepare for cookieless targeting, and Amperity is no exception. The […]

Seedtag Launches Next-Gen AI Solution

Seedtag Launches Next-Gen AI Solution

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Global contextual ad company Seedtag has launched a next-gen AI powered context platform that gives brands and agencies the ability to create tailored creative ads that fit the context of the page on which they are featured. Dubbed “Liz,” the platform uses deep learning, computer vision, and natural language processing to create insight-driven prompts from […]

Omnichannel Media Strategy: the Power of DOOH

The Power of DOOH in an Omnichannel Media Strategy

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To the layperson, out-of-home advertising means nothing but billboards that litter the landscape and ads on taxi tops or elsewhere that their eyes randomly scan. Even some sectors of the marketing industry do not give much thought to DOOH advertising or digital-out-of-home advertising. But these media channels are much more strategic and powerful than many […]

The Paddy Box: For the Irish People in Your Life

The Paddy Box: For the Irish People in Your Life

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Not many people know the origins of the word “paddy,” as it relates to Irish heritage, and its use has a complicated history. In Ireland, “Paddy” is a nickname for Patrick (Ireland’s patron saint). The Irish name for Patrick is Pádraic or Pádraig, hence why you wish someone a happy St. Paddy’s day (not St. […]

Publishers Clearing House Media Has a Trove of Clean Data

Publishers Clearing House Media Has a Trove of Clean Data

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Publishers Clearing House (PCH) conjures images of sweepstakes winners being surprised with large-sum checks and bouquets of balloons. Since its founding in 1953 as a means to sell more magazine subscriptions via direct-mail promotion, PCH has evolved into a digital entertainment and commerce destination for millions of consumers in the United States, and one of […]

Tinuiti Sees Some Real Bright Spots in the Digital Ad Landscape

Tinuiti Sees Real Bright Spots in the Digital Ad Landscape

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Tinuiti, the largest independent performance-marketing firm that measures across Streaming TV as well as Google, Facebook, and Amazon, has published “Q1 2023 Digital Ads Benchmark Report”. This report looks at trends across the digital ad landscape of paid search, paid social, digital marketplaces, and video and display advertising. Tinuiti has nearly $4 billion in digital […]

How Retailers Can Improve Inventory Management in Real Time

How Retailers Can Improve Inventory Management in Real Time

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Among other things, SymphonyAI is a SaaS company that enables retailers and convenience stores to see through the eyes of the customer regarding in-store products on shelves and improve inventory management. Using image capture from employee mobile devices, whether mobile phones, tablets, shelf cameras, ceiling cameras, or robots, both retailers and CPG companies use SymphonyAI’s […]

Consumers Continue to Spend with Department Store Brands

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When Commerce Signals, a TransUnion company that provides credit and debit card insights for retail, restaurants, and entertainment, discovered that department store brands TJ Maxx, Kohls, Nordstrom, and Bergdorf Goodman took market share from the likes of Macy’s, Neiman Marcus, and Saks, Nick Mangiapane was not surprised. “That’s exactly the kind of question that Commerce […]

Airship Uses OpenAI to Enables Localized Content in Different Languages

Airship Uses OpenAI to Enable Localized Content in Different Languages

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App-customer retention rates just got a little easier to achieve if one tech company has its way. Airship, which puts the user experience at the center of the branded-app ecosystem and has powered trillions of mobile app interactions for thousands of global brands, has made some upgrades to its own technology. For the first time […]

KNIME Helps Improve Margins, Effectiveness for Brands

KNIME Helps Improve Margins, Effectiveness for Brands

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Retail and CPG leaders strategically use data to drive profitability. KNIME, an open-source data analytics platform, has helped numerous retailers to forecast inventory and stock requirements to optimize SKUs and reduce costs. Its data science set of tools has an interface easy enough for beginners and powerful enough for experienced users. It has also enabled […]

The Home Depot’s Melanie Babcock on the Rise of Retail Media Networks

The Home Depot’s Melanie Babcock on the Rise of Retail Media Networks

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Melanie Babcock joined The Home Depot in 2013 as Senior Director of Social Media and rose through the ranks to become Vice President of Retail Media+ and Monetization in February of this year. RM+ is the largest home improvement retail media network. StreetFight sat down with the Ann Arbor, Mich., native to get her insights […]

customer loyalty

Groceries Have Opportunities to Build Customer Loyalty

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Global consumers, feeling cautious in an uncertain economic climate, are going on fewer holidays and eating out less frequently, according to data analysis from Eagle Eye. This SaaS company powers real-time customer loyalty programs  and promotions for grocers and retailers in the U.S. and abroad. In a report, “Grocery’s Great Loyalty Opportunity,” the findings suggest […]

Why NYC Needed a Rebrand

Why NYC Needed a Rebrand

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New York City is making a strong comeback in attracting business and leisure travelers since Covid-19. On March 28, the organization known for 25 years as NYC & Company, responsible for marketing the many NYC attractions inside and outside of the United States, announced its rebrand. It is now called New York City Tourism + […]

Trader Joe’s Tops Yelp’s Most-Loved Brands

Trader Joe’s Tops Yelp’s Most-Loved Brands

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Yelp released its first-ever most-loved brands list, and Trader Joe’s sits atop the 50 businesses. StreetFight spoke to Kadecia Ber, Yelp’s Advertising Trends Expert and Director of Multi-location Solutions, for more insights. Launched in 2004, Yelp.com is a destination for crowd-sourced reviews about various businesses, from restaurants and beauty salons to doctors and gym clubs […]