Sports Innovation Lab Forms Partnership with Dentsu Street Fight

Sports Innovation Lab Forms Partnership with Dentsu

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Like most reasons for ad-marketing partnerships, it is all about the data. So too with the one just announced between Dentsu and the Sports Innovation Lab (SIL). The goal is for clients of both entities to have specialized access to sports audiences across any publisher or platform. Dentsu is the first holding company to partner […]

AI Powered Yext Social to Boost Brand Local Engagement Street Fight

AI Powered Yext Social to Boost Brand Local Engagement

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Yext has launched Yext Social, which it hopes will establish a new standard in AI-powered local engagement. The tool enables brands to manage local-customer engagement at scale globally. Using personalized content created using data insights, Yext Social connects with customers and manages their experiences and interactions, all on a single platform. Yext has thousands of […]

How Criteo Uses AI for Retail and the Customer Journey Street Fight

How Criteo Uses AI for Retail and the Customer Journey

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Criteo is a global commerce media platform with one of the largest retail media footprints (200 retailers worldwide, including half of the top-25 in the U.S. and 2,300+ brands). Criteo’s retail media business activates around $1 billion in media spend. Criteo partners with major retailers like Best Buy, Macy’s, Dollar General, travel companies, automotive brands, […]

It’s Beginning to Look a Lot Like… Street Fight

It’s Beginning to Look a Lot Like…

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When Mark Ballard, Director of Research at Tinuiti, first looked at the results of a holiday shopping survey it conducted recently, he was struck by one recurring theme: “People expect to spend more on holiday gifts this year than last year,” Ballard said. “What did surprise me is the degree to which inflation is still top of […]

Survey: CTV Is the Channel to Watch for Advertising Dollars Street Fight

Survey: CTV Is the Channel to Watch for Advertising Dollars

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The shift of advertising budgets from linear TV to CTV reflects the most significant consumer behavior this year, according to a report by Mediaocean, released on August 19. The omnichannel ad-media platform just released its 2024 H2 Market Report that looks at emerging consumer, media, and media-technology trends for the rest of the year, the […]

Seedtag Acquires JustEggs for Contextual ANZ Market Entry Street Fight

Seedtag Acquires JustEggs for ANZ Market Entry

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When Seedtag acquired supply-side platform Beachfront in June, it did so to deepen its offering in TV and advertising video. One month later, Seedtag, a global leader in contextual advertising, acquired JustEggs to broaden its global footprint with entry into Australia and New Zealand. JustEggs is an Australian-owned creative intelligence business. Dal Gill, Vice President […]

Mobility Data Optimizes Marketing for Retailers Amid New Lunch Trends Street Fight

Mobility Data Optimizes Marketing for Retailers Amid New Lunch Trends

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The working crowd still eats lunch. They just don’t do so at restaurants and take-out near their offices as much. Instead, they are saving their money to splurge on lunch out and drinks with friends on the weekends. A story on NBC.com went so far as to declare that “the lunch rush is dead,” citing […]

Ad-Tech Experts Weigh In on Using GenAI Street Fight

Ad-Tech Experts Weigh In on Using GenAI

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“Experiments are easy, but scale is hard.” That’s according to Jennifer Fleck, Senior Principal at Slalom Consulting, who talked about the challenge of scaling GenAI initiatives. The key is in balancing innovation, risk and feasibility, she said. “Most of the GenAI we see happening at enterprise organizations right now is an ambitious idea that stays […]

Tinuiti Q2 Ad Report Sees Spike in AI-Powered Digital Campaigns Street Fight

Tinuiti Q2 Ad Report Sees Spike in AI-Powered Digital Campaigns

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So how did the digital ad economy perform in Q2? Tinuiti explains it all for us in its Digital Ads Benchmark Report, released July 24, which looks at quarterly trends across Google, Meta, Amazon and other dominant platforms. First off, AI-powered digital campaigns drove spending up for the likes of Meta Advantage + and Google Performance […]

Crant Ink Lantern Boosts Engagement for Brands Street Fight

Crant’s Ink Lantern Boosts Engagement for Brands

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Crant, an AI training and consulting platform, has launched Ink Lantern, an AI platform that enables tracking and understanding of “brand Love.” “We see ‘brand love’ as that deep, emotional bond people form with brands, kind of like how you feel about your favorite band or sports team,” said Alvaro Meléndez, Co-Founder & CEO of […]

Amperity and the Power of First-Party Data Street Fight

Amperity and the Power of First-Party Data

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Amperity is a customer data platform that excels at helping brands unify and organize their first-party data using an average 30 different sources. Making sense of this data helps brand marketers understand when the same customer target shows up across disparate digital systems and lets them know the person is not three or four different […]

LOMA Platform Boosts Hyperlocal Marketing for Franchises Street Fight

LOMA Platform Boosts Hyperlocal Marketing for Franchises

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If LOMA knows anything, it’s how to support franchise businesses. Since launching last September with a $2 million pre-seed venture capital round, the data-driven platform is ready to take the next step in supporting local marketing efforts. (LOMA stands for “local marketing.”) In recent weeks, LOMA launched the first enterprise software platform for multi-location franchise […]

Placer.ai Releases 100 Retail and Dining Index Street Fight

Placer.ai Releases 100 Retail and Dining Index

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Placer.ai, a market intelligence platform, has released its Placer 100 Retail and Dining Index, which it plans to release monthly in order to provide an ongoing understanding of retail’s status, challenges, and potential for brands including Buffalo Wild Wings, Chili’s, Crunch Fitness, Warby Parker and other large retail chains. Location analytics including visit trends, trade […]

GroupM, Incremental Partner on Neutral Retail Media Network Solutions

GroupM, Incremental Partner on Neutral RMN Solutions

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Fragmentation and poor measurement create a ton of inefficiencies for clients and agencies trying to plan and optimize retail-media investments. To address this issue, GroupM has expanded its retail (aka commerce) media offering and formed a partnership with Incremental, which provides neutral retail media solutions. The announcement was made on June 17 at the Cannes […]

Building Brand Trust Is Multi-Dimensional Street Fight

Building Brand Trust Is Multi-Dimensional

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In this post-truth era, when the public trust has eroded around news sources, government, healthcare institutions, and myriad other pillars of society, trust and authenticity are difficult to establish. Now add a layer of brand verticals. What happens to brand trust? Vevo, MAGNA, and media agency Initiative conducted a survey of 5,000 U.S. consumers this […]

Freshpet Sells Food with a Side of CRM Street Fight

Freshpet Sells Food with a Side of CRM

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Anyone who has cared for a pet knows that dogs and cats relate differently to their humans. For instance, a dog might greet a familiar human at the door like an excited paparazzo about to snap a picture.  A cat, on the other hand, barely acknowledges humans. Yet, human caretakers of cats and dogs are […]

Apple, McDonald’s, and Disney Lead Rise in Q1 OOH Ad Spend Street Fight

Apple, McDonald’s, and Disney Lead Rise in Q1 OOH Ad Spend

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As the upfront presentations wound down, and negotiations began in earnest this month, it’s worth noting that a recent news report signaled a distinct set of diminishing media spending returns in linear TV. The article also said the beneficiaries of TV’s decline are social media spend and OOH ad spend. The Out of Home Advertising Association […]

Raptive Connects Brands to Diverse Creator Media Street Fight

Raptive Connects Brands to Diverse Creator Media

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When Raptive, which describes itself as a “creator media” company, launched Raptive Represents earlier this month to provide direct access to premium, diverse creator media at scale, it was also part of its partnership with Media Framework’s Media Advertising Vendor Encoding & Nomenclature (MAVEN). MAVEN helps buyers understand which media are majority-owned and controlled by diverse owners and supplies certificates so […]

How To Sustain Media Buys in Black-Owned Media Street Fight

How To Sustain Media Buys in Black-Owned Media

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No single source seems able to pinpoint just how much brands allocate in dollars to ad inventory on Black-owned media in the U.S. But everyone seems to agree it should be more. This article cites media tracker Maven, which says there are upwards of 2,500 diverse-owned publishers alone and that 35% of those are Black-owned. […]

Tinuiti Report: Temu Takes a Break Street Fight

Tinuiti Report: Temu Takes a Break

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Somebody must have given Temu a talking to. The e-commerce brand that offers very competitively priced items was glomming up ad inventory across social media throughout 2023 to the consternation of its competitors.  And then, just like that… it receded. Temu, which increased its ad spending a whopping 1,000% in 2023 from the previous year […]