Amperity Gets Personal with Seahawks’ Fans
The Seattle Seahawks are celebrating their 50th anniversary. A lot has changed in marketing over those years, with sophisticated systems that can reach fans at various touchpoints in their ticket-buying journey. Amperity, a customer-data platform, is enabling the Seahawks’ back-office to unify fan information from ticketing, retail, digital, and other systems to create a single, accurate […]
Study: OOH Ignites Sports Fans
Sports fans respond enthusiastically to humor, especially when they are reached with an OOH message inside the venue of an event. That’s according to a new report from the OAAA in conjunction with The Harris Poll, which found that those same fans tend to spend locally. According to the findings, sports fans act on OOH […]
Survey: Marketers Lean-In to Personalization, Performance
We’re well into H2, and omnichannel ad platform Mediaocean has released its 2025 H2 Market Report, a compilation of responses from a global survey of hundreds of marketing professionals. It looks like experimentation is out, and execution is in when it comes to using AI, advertising on CTV, and verifying identity as the foundations of […]
Swiftly’s Campaign Studio Can Empower Local Grocers
When ad historians look back on the evolution of DOOH advertising, they may well say of the present time, “self-service was the rage.” (Apologies to Anatole Broyard.) And just as Broyard opened a used book store in Greenwich Village in the 1940’s and got to know his clientele very well, so too do local grocers […]
For DOOH: Start with Where the Screen Is
Democracy has come to DOOH media. Anyone with a credit card, basic computer skills, and five minutes of free time can set up and run a DOOH campaign thanks to AdOmni’s self-serve ad platform. Jonathan Gudai, CEO of AdOmni, said that for too long the process of planning and executing a campaign has been a mysterious […]
Blis AI Platform Offers Deeper Targeting
Blis, recently acquired by T-Mobile, has launched Blis AI, a platform that uses foot traffic data and other real-world signals such as in-store sales to help brands with audience building and media planning. If a brand wants to reach moms during back-to-school shopping season, they can enter KPI parameters such as “foot traffic,” and Blis […]
Swiftly Program Enables Circle K and its Brand Partners
Retail technology platform Swiftly has partnered with Circle K, a mobility platform, to make it easier for alcohol buyers to get cash back rebates, eliminating the friction and time waste involved in traditional mail-in ones. Swiftly’s Alcohol Cashback platform works with a Circle K app that enables targeted, real-time promotions by product, category, and geography. […]
OOH into Action: Travel Surges, Consumer Habits Shift, and Brands Respond
How disruptive was the Covid-19 pandemic? So much so that it is still being used barometer to measure everything from travel to consumer sales. “COVID was a major inflection point that reshaped routines, mobility patterns, and media consumption,” said Anna Bager, President and CEO of the OAAA (Out of Home Advertising Association of America). “Using […]
Hatch Urges People to ‘Escape the Algorithm’
A Boston-based agency known as Hatch has come up with a tagline for a local museum’s campaign that may well be a healthy approach to life itself: “Escape the algorithm.” For the purposes of this local outdoor campaign, which began its run in the greater Boston area in 2024, the work is in support of […]
The Rise of Partner-Led Marketing
Impact.com is a commerce partnership management platform that is increasingly bullish on partner-led marketing, which is the development of communities around brands to drive revenue. Best Buy is a notable success in this endeavor for Impact.com but the platform also welcomed 700 new clients to its customer portfolio, including New Balance, Hydrojug, and Monzo. Globally, […]
Crowd Street Offers a New Type of Investing
If you’ve been honing your “self-directed” stock-trading skills online to the point where you feel pretty confident in your financial acumen, your world just got bigger. Crowd Street is a new trading platform promising access to investment in companies that are not publicly traded. Crowd Street is a private market investment platform that has a […]
Real American Beer Supports Live Music
Way back in 1974, The Who single “Long Live Rock” contained the sad refrain, “Rock is dead.” Not if WWE icon Hulk Hogan and his Real American Beer brand have anything to say about it: rock music—along with other genres–is being nourished and thriving through its brand sponsorships that support up-and-coming bands across the U.S. […]
Broadsign Makes Advances in DOOH Buying
Broadsign wanted to cut lengthy buying cycles in DOOH (digital out-of-home), and now it can with the launch of a new product called Broadsign In-Advance. Its first customer is now WPP Media in the Netherlands, which tested the new capability to secure DOOH ads across the Netherlands via OutMoove. The technology enables media buyers to […]
Innovid Report: CTV Ad Spend Should Be Higher
Ad spending in CTV is not near what it should be given its potential and sophisticated targeting, reach, and ad formats, according to a report by Innovid, which recently released its 2025 CTV Advertising Insights Report. Citing data from eMarketer, the Innovid report noted that while eyeballs and time spent on streaming content among viewers […]
Perion Acquires AI Platform Greenbids
When Perion Network Ltd., wanted to take the next step in expanding its offering and fueling potential growth, it decided to acquire Greenbids, an AI platform that can optimize campaigns at scale inside walled gardens such as YouTube, Facebook and Instagram, and leading DSPs such as Google DV360 and The Trade Desk. The transaction terms […]
Spaceback Introduces CTV Launchpad Platform
Spaceback, which bills itself as a pioneer of social CTV, has released a new platform called CTV Launchpad that enables advertisers to produce hundreds of creative options that include local elements like business addresses for some multilocation brands or a QR code that can scan to a local office or store. “It used to be […]
Harris Poll : OOH Ads Yield Strong Results
The Out of Home Advertising Association of America (OAAA) conducted a Harris Poll and found that—surprise—the channel delivers desirable results across various product and service verticals. Job recruitment, beverages, personal care, real estate, and fine dining ads all perform well in OOH and DOOH, the report said. Some 86% of adults reported taking action after […]
Blue-Chip Brands Spend Big in OOH
When the Out of Home Advertising Association of America (OAAA) released its annual MegaBrands report, Apple was again the top spender for 2024 in the OOH channel at $68.3 million. McDonald’s, Amazon, Coca-Cola, and Verizon were the others, proving that blue-chip brands continue to invest heavily in OOH for its powerful reach, location, and immediacy […]
Shein, Temu Pull Back on U.S. Ads
There aren’t many surprises in Tinuiti’s Q1 Digital Ad Report, but retailers will be interested to know what Temu and Shein are up to. Both seem to be playing possum when it comes to digital ads in the U.S., according to Tinuiti. The performance marketing agency recently released insights around Temu’s sudden pullback from Google Shopping […]
Aquarium Ad Is a 3D Fish Out of Water
First its ads had a Super Bowl presence earlier this year. Now the Georgia Aquarium is going big in out-of-home. A creative campaign by Doe-Anderson, an agency in Kentucky, launched two executions in Atlanta to let the locals know they have one of the country’s great aquariums right in their backyard. If you find yourself […]