5 Pillars of Strong Tech Thought Leadership

Share this:

Communications professionals and tech executives often ask what distinguishes strong tech thought leadership from pitches that miss the mark. Here are five pillars of high-quality tech thought leadership to guide would-be thought leaders to success.

5 Gen Z and Millennial Social Shopping Trends for the Holidays

Share this:

Marketers gearing up for the holiday shopping season will no doubt be looking to court Gen Z and millennials, and much of that courting will take place on social apps. To instruct brands on where and how to speak to their fellow kids, here are five Gen Z and millennial preferences captured by a survey of more than 500 consumers by StitcherAds.

OOH Advertising Strategy is Evolving with Measurement Advances

Share this:

OOH may appear to be the antithesis of the efficiency- and measurement-obsessed norms of the digital advertising era: one-to-many and not easily attributable. But the channel is evolving, becoming easier to measure and to strategize around thanks to technical breakthroughs.

Bluefin Wants to Devalue Your Data

Share this:

For those not in the know, talk of a company wanting to devalue their company’s data might inspire fears of ruthless competitors coming to steal a precious resource. But in fact, Bluefin, the company whose core mission is devaluing data, does not want to steal your information; it wants to shield your data from that very outcome.

October Theme: Hybrid Holidays

Share this:

Last year, facing peak Covid contagion with no vaccines available, Street Fight dubbed its annual month of holiday-related retail and marketing coverage “home for the holidays.” This year, brands face a more uncertain landscape: hybrid holidays.

Google’s Latest Privacy Play Has Big Implications for the Open Web

Broadening Local: Expert Roundup

Share this:

A trio of local search experts expound on the latest in the industry. Claire Carlile proposes Google My Business as a CMS and covers how businesses should approach the channel; Miriam Ellis explores the increasingly blurred lines between different categories of sites and businesses; and Damian Rollison delineates the major trends shaping the trajectory of local search, especially on Google.

How Apple’s Latest Privacy Changes Will Affect Email Marketing

Share this:

Last week, Apple rolled out iOS 15, which brought more privacy changes that could undermine tracking and disadvantage digital marketers. Most notably, the company’s Mail Privacy Protection policy will ask iOS device users whether they want to “protect” their mail or not, preventing marketers from determining whether consumers who “protect” their email opened messages.

Personalization is Transforming as Privacy Forces a Consumer Data Drought

Share this:

Facebook’s strategy change points to a much broader shift in digital marketing. The disappearance of third-party cookies and mobile IDs — and the granular customer data they supply — is forcing businesses to rethink how to ‘personalize’ marketing strategies. Facebook’s strategy suggests the future of personalization in marketing could hinge more on customer experience and less on ads.

Sales Tech Fuels Frictionless Customer Experiences

Share this:

Sales tech took a leap forward during the pandemic. Sales teams needed new ways to communicate, both with their coworkers and with customers, who were accessing digital channels at unprecedented volume. Sales tech emerged to meet the market need, helping sales reps manage customer relationships, provide more personalized customer experiences, and coordinate with their colleagues.

Amanda Jordan: What Local SEO Demands Now

Amanda Jordan is a local SEO expert and the director of local search at Locomotive, an enterprise technical SEO agency. Street Fight connected with Jordan to assess how this second year of Covid is affecting SEO, what SEOs should be doing to master local search, and what’s on the cutting edge of the discipline.

blockchain

Contextual Advertising Is Not Replacing Behavioral Ads. It’s Enhancing Them

Share this:

Advanced Contextual does not see contextual ads as at odds with behavioral. Rather, the company wants to add a layer of contextual intelligence to the open exchange, guiding all advertising going forward.

Google’s Latest Privacy Play Has Big Implications for the Open Web

September Theme: Broadening Local

Share this:

Street Fight covers the whole of digital marketing, but our roots lie in local search and media, and we’re returning there this month with a focus on what we’re calling Broadening Local.

DoubleVerify Acquires Meetrics to Fuel Global Expansion

Share this:

The move comes amid a flurry of adtech mergers, acquisitions, and IPOs. Even as new privacy laws and rules threaten the targeting and measurement that drives the industry, investor interest in adtech is at an all-time high. Of course, consolidation will also help the remaining players weather the coming data drought.

Expert Roundup: The Cutting Edge of Contextual Advertising

Share this:

Contextual advertising does not simply mean showing Macy’s ads to someone reading about fall apparel. In this roundup, leaders in contextual marketing provide insight on the cutting edge of the discipline.

Survey: Interactive Video is the Future

Share this:

Of course, we might approach a survey by an interactive video platform about the love for interactive video with some caution. But there are other signs that interactive video is the future of online customer engagement, increasingly taking over both online ads and shopping experiences.

Leadferno Launches to Power the Front End of Five-Star Customer Experiences

Share this:

When Aaron Weiche, CEO and co-founder of Leadferno, started his previous company GatherUp, the goal was to help businesses organize data on customer experiences and boost their reputations. Now, Weiche is onto his next venture, which aims to set up the communications infrastructure that will help businesses kick off those five-star customer experiences.

Local Newsletters Are Good for Covid Information — And Marketing

Share this:

Publishers are taking advantage of localized media to disseminate Covid information. Those same geo-targeted messages can provide effective audiences for marketers, says Kerel Cooper, CMO at email marketing platform LiveIntent. He elaborated on that view in a Q&A with Street Fight.

Why Social Data is More Valuable than Ever

Share this:

Sav Khetan, Head of Product Strategy at Tealium, checked in with Street Fight to discuss why the data on social platforms is more valuable than ever, how advertisers can navigate privacy changes, and how customer data platforms can help.

MOLOCO Secures $150m in Series C Funding

Share this:

The mobile app marketing company MOLOCO announced that it had raised $150 million in Series C funding. Tiger Global Management led the round.

Why Content Is Replacing Clicks as the Cornerstone of Digital Marketing

Share this:

While the click-oriented advertising model is not going away and has its place, it is becoming more complicated with the influx of privacy changes that make targeting and measurement harder. As a result, VRTCAL Founder and President Todd Wooten makes the argument that content is king again.