Fixing Digital Advertising for the Privacy Era Requires a Mindset Shift

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Fixing digital advertising for the privacy era requires a mindset shift, according to Alessandro De Zanche, a consultant who is helping publishers like the Financial Times and agencies like Dentsu adjust their strategies for an era of less rampant tracking.

Retail Audio Advertising Firm Vibenomics Raises $12.3M Series B

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Vibenomics, an audio out of home provider that helps retailers monetize their customers’ in-store attention and advertisers reach shoppers near the point of purchase, announced a $12.3 million Series B Tuesday morning. Panoramic Ventures led the round.

New Hires at Basis, Emodo, Acceleration Partners, and Redpoint Global

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The monthly Street Fight new hires roundup features movers and shakers in adtech, martech, e-commerce, localized marketing, location intelligence, and more. This month’s roundup features new hires at Basis, Emodo, Acceleration Partners, and Redpoint Global.

What Makes for a Great Demand Side Platform?

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I spoke with Jon Schulz, CMO of the DSP Viant, to answer precisely this question. That is, what makes for a great DSP? What do clients want from DSPs? What are the space’s major outstanding problems? And where are DSPs heading?

New Hires at OpenWeb, GeoPath, and Foursquare

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The monthly Street Fight new hires roundup features movers and shakers in adtech, martech, e-commerce, localized marketing, location intelligence, and more. This month’s roundup features new hires at OpenWeb, GeoPath, and Foursquare.

Yelp Launches Request a Call to Connect Local Service Providers and Customers

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Yelp announced this morning Request a Call, a feature that will allow customers to easily submit a request for a call to local service providers. The feature represents Yelp’s acknowledgement that there is still too much friction in the local services customer experience and that listings and review sites can help.

Integral Ad Science Brings Together Contextual Targeting and Measurement

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Integral Ad Science announced this morning its Control Panel, a new product that will allow advertisers to plan, measure, and optimize contextual targeting campaigns in one place.

TruPresence Helps Multi-Location Marketers Audit SEO Across Locations

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Let’s say you’re a marketer at Whole Foods corporate who is responsible for auditing SEO performance across hundreds or thousands of locations nationwide. How do you audit the performance of this given URL, which looks like just a part of Whole Foods’ website but essentially functions like the independent website of a local business? How do you swiftly audit hundreds or thousands of those pages?

Reveal Mobile Launches OOH Measurement Platform

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The location intelligence and geofencing marketing software company Reveal Mobile launched a self-service out of home measurement platform this morning. The platform delivers insights for “traditional, digital, place-based, programmatic, and moving OOH ad campaigns,” according to the company.

The Middle Ground on Personalization

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What is the most viable critique of personalization, and what form should personalization take to provide real value to marketers and consumers?

Neighborly Recommendations Drive Local Business on Nextdoor

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For multi-location marketers and small businesses, Nextdoor’s research reflects the importance of establishing a presence on local social networks such as Facebook and Nextdoor as well as monitoring customer sentiment and reviews.

How Retailers Are Grappling with Supply Chain Disruption

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Few economic issues have persisted throughout the pandemic with the intensity of supply chain disruption. But how is the issue affecting retailers as we head into the third full year of the pandemic, which first disrupted global business in spring 2020?

Mobile Apps Show Strong User and Engagement Growth

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Privacy headwinds as well as the advent of the metaverse and a new wave of hardware have led many to question the future of mobile’s place at the center of digital marketing. But according to a new report by mobile marketing measurement company Adjust, mobile is experiencing significant growth despite headwinds.

Camera IQ Helps Brands Leverage AR on TikTok

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Camera IQ, an AR creation tool, launched support this week for brands using AR on TikTok. Camera IQ is already helping brands and publishers such as Cartoon Network and Smashbox creative native AR experiences on TikTok to captivate users and create shareable social experiences.

5 Predictions for Influencer Marketing

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It is getting hard to tell one influencer marketing platform apart from another, a problem for brands questioning where to go and investors, M&A actors, and industry watchdogs wondering what really distinguishes them. To wit, I caught up with Pierre Cassuto, global chief commercial officer at influencer marketing platform Humanz, to understand how those of us looking at the space from the outside should be judging its many players.

New Hires at Publica, January Digital, Vibrant Media

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The monthly Street Fight new hires roundup features movers and shakers in adtech, martech, e-commerce, localized marketing, location intelligence, and more. This month’s roundup features new hires at CTV ad platform Publica, digital analytics company January Digital, and contextual marketing firm Vibrant Media.

Ad Tech and Privacy

How Do Marketers Maximize the Value of Customer Data?

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Street Fight connected with Arun Kumar, EVP, data and insights at Hero Digital, to learn more about how marketers can maximize the value of data at a time when third-party data is disappearing from the market.

How Brick-and-Mortar Stores Are Transforming for an Omnichannel Era

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I connected with Nikki Baird, VP of strategy at Aptos Retail, to discuss how retailers can succeed in the era of omnichannel shopping.

Inform Your Multichannel Customer Experience Strategy

Consumers Widely Frustrated by Business Messaging

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Consumers are seeking easier ways to connect with businesses. For businesses, offering a phone number is no longer enough to maximize conversion opportunities when connecting with local customers searching for their products and services. But few businesses are prepared to meet consumers’ demands for quick, convenient communication.

How Brands Are Navigating Online Marketplaces, Especially Amazon

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I connected with Dani Nadel, president and COO of Feedvisor, a firm focused on Amazon optimization, to discuss the state of online marketplaces, Amazon strategies, and alternatives for businesses looking for other platforms.