Street Culture: Cuebiq’s Aggressive Growth Bolstered by Candid Culture

“We are a company that values transparency,” says the company’s CEO, Antonio Tomarchio. “Every month we present to all the people across the company everything that’s going on. I believe that not only it’s the right thing to do, but also that it’s always the best long-term strategy for success.”

Street Culture: Tech Startups Amping Up Opportunities for Women

For many locally focused tech companies — including NextDoor, SweetIQ, ibotta and G/O Digital — transparent sharing and openness at all levels is inviting a new workplace generation led by women.

Street Culture: Sitter.me Puts Company Culture of Trust and Respect First

“The culture starts at the top and stays with the top and there is nothing more important than leading by example in that respect,” says CEO Kristen Stiles. Her company, Sitter.me, connects parents with local babysitters.

Street Culture: How Some of the Most Successful Startup Leaders Motivate Their Teams

New tech startups might not have a formula to create culture, but many leaders consider culture an important component for success. Though every company is different, some trends emerge: leaders must be transparent, they must hire for fit, and they must give employees a way to feel that they partially own the company.

Placed and Captivate Partner to Measure the Reach of Digital Elevator Ads

Digital media company Captivate announced today that it is teaming up with location analytics firm Placed to measure when consumers visit in-store locations after seeing digital ads in elevators. Consumers exposed to Captivate’s digital screens are cross-referenced with Placed’s app users to offer a new location visit measurement KPI.

Street Culture: inMarket Retains a ‘Startup Mentality’ as It Scales Up

“Startup culture doesn’t just mean a stocked kitchen with burritos in the freezer and tons of snacks in the kitchen, or jeans in the office,” says the company’s communications VP Dave Heinzinger. “It means everyone has the ability, from the CEO on down, to roll up their sleeves and really go to work on whatever needs to be done.”

Street Culture: Year-Old JumpCrew Builds for Scale, Eschews ‘Startup Culture’

“There has to be a process around the strategy to support the goals of others,” says founder David Pachter. “The people driving innovation are the ones on the front lines, working with clients and products. That groundswell of direction and changes, they don’t happen if you don’t have open channels of communication.”

Street Culture: At Ibotta Good Ideas ‘Come From Anywhere’

“It’s been a challenge as we grow with how to disseminate information,” the company’s HR vice-president Alison Meadows told Street Fight. “We’ve been conscious about getting the next level of leaders below the senior leaders involved in decisions, because they’re going to have to roll them out.”

How to Foster Culture at Early Startups? Stylu Founder Says Just ‘Be Yourself’

“Startup culture is very unique,” says Stylu’s CEO Justin Colombo. “There’s no such thing as rules. It’s good to have structure, but we’re very open-minded. We’re just moving forward naturally according to our culture and our style.”

Street Culture: How Placeable Employees Own the Company’s Culture

The company offers a number of perks, including membership stock shares making each employee an equity owner. “That’s the kind of tactical ownership that we’re going for,” says CEO Ari Kaufman. “Make everyone own a piece of the company. This is your company. Give a sh*t about it — it’s yours.”

Street Culture: Threads Touts Holistic Understanding of Employees to Grow Culture

The six-year-old software startup employs 21 people in total. Co-founder Sean Abbas is frustrated at some of the ways that companies relate to their employees, and Threads software aims to help managing executives describe and understand the issues in building their company culture.

Street Culture: UberMedia’s Transparency and Deliberate Growth Helps them Win Halloween

“We do a lot of different things every day, but it’s not like, ‘check check check,’ everything’s done,” says the company’s CEO Gladys Kong. “It’s about not being afraid to try new things. Keep learning. Keep working at it. Have integrity and deliver excellence”

Local Listings Get a Real-Time Update from Brandify

The company’s new digital marketing platform combines the power of tech with the authority of the human brain. Brandify’s Nip Zalavadia, says the platform has the capability to access and analyze huge amounts of data, but also uses real people to address details that often fall through the cracks of automated software solutions.

Study Highlights Location Data Uses in Real Estate, Retail Analysis, Smart Cities

For a month, Cuebiq tracked geo-behavioral patterns of anonymous consumers in the Westfield World Trade Center (WTC) shopping mall, right after the mall’s grand opening in August. The study differentiated between tourist and local visitors, and tracked consumers’ favorite brands.

Street Culture: Why Lunch Is a Big Deal at Euclid Analytics

At six years old with about 40 employees, the company is currently in a growth phase, and will likely grow considerably in the next year. Euclid’s director of product, Alexander Reichert, says that the daily lunch hour has been a kind of string that ties the team together.

Street Culture: How RetailNext’s Growth Is Driven by Diversity

As the company has grown, according to CEO Alexei Agratchev, it has experienced two “productivity peaks,” where fewer people are doing a huge amount of work. Then new hires are brought on, and the productivity stays about the same for a few months as the growth potential is realized. This can be a frustrating cycle to manage.

Street Culture: Trans-Atlantic Travel Helps Unacast’s Team Build Trust

Every month, one half of the company’s employees travel to visit the other half of the employees — the engineering team is located in Oslo, Norway and the commercial team is in New York City — as a culture-building activity, giving employees a chance to connect while in the same time zone.

Street Culture: Rebuilt After Layoffs, Extole Keeps Culture at the Fore

“When you have a transition where there’s a new CEO and the company is basically in crisis, it seems like, ‘Oh, this is a perfect time for values,’” said Extole’s Matt Roche. “But it’s unbelievably hard to implement new core values when everyone’s afraid.”

Give Placed Your Location, and the Company Will Give You Frequent Flyer Miles

Location analytics firm Placed today is launching a new app that allows consumers to share their location data in exchange for frequent flyer miles. The Frequent Flyer app, with its explicit value exchange for consumers, has the potential to show how effective mobile ads can be in driving in-store purchases.

Street Culture: Ampush Employees Driving Company Reinvention

Ampush employs about 125 people, COO Nick Shah said, and their level of satisfaction with their colleagues reflects the close relationship he has with his co-founders. In a recent company engagement survey, results showed that 98% of employees who responded really enjoyed working with their colleagues.