April Nowicki | Street Fight - Part 3

Street Culture: How Signpost’s Start Was Inspired By Family and Succeeded with Persistence

April Nowicki

Street Culture: How Signpost’s Start Was Inspired By Family and Succeeded with Persistence

CEO Stuart Wall says that many tech startups struggle with finding a perfect-fit co-founding developer, as Signpost did, but that finding the right people to hire is one of the most important things a leader can do. “I think it’s two things: skill and will,” Wall says.

Instagram Collaboration Is Making Social Media Work for Small Businesses

April Nowicki

Instagram Collaboration Is Making Social Media Work for Small Businesses

“All social media is a funnel,” says Chris Warren, owner of Marjory Warren Boutique in New York City. “You’re trying to get someone to buy something.” Warren connected with other local shops via Townsquared, hyperlocal networking platform for small businesses, and joined a sort of “Instagram collective” with other store owners.

Street Culture: Metrics for a Global Community

April Nowicki

Street Culture: Metrics for a Global Community

While some company founders sit down and write out their core values and identify what their company’s culture should be before they even find the people who will help them, others just go with their gut. For Pete Gombert, founder of local marketing company Balihoo, his gut feeling about culture has turned into a whole new company.

Street Culture: Pointy Focusing on People and Product, Not Process

April Nowicki

Street Culture: Pointy Focusing on People and Product, Not Process

Dublin-based digital search platform startup Pointy is still at that point where the culture is just what it is, without special definitions or structure. “The number of people on our team now is small, almost painfully small,” says co-founder Mark Cummins. “There’s not a lot of structure. Well, there is structure, but there’s not a lot of process around it.”

The In-Between Stage for Startups: Visions of Growth and the Value of Pivots

April Nowicki

The In-Between Stage for Startups: Visions of Growth and the Value of Pivots

The stages of business growth may have no end point, but the opportunities that lie within them are more abstract than they seem. Moz CEO Sarah Bird says that Jeff Bezos’ well-known assertion that it will always be “day one” at Amazon resonates with her, but that financials can cloud the view of that goal.

Street Culture: Cuebiq’s Aggressive Growth Bolstered by Candid Culture

April Nowicki

Street Culture: Cuebiq’s Aggressive Growth Bolstered by Candid Culture

“We are a company that values transparency,” says the company’s CEO, Antonio Tomarchio. “Every month we present to all the people across the company everything that’s going on. I believe that not only it’s the right thing to do, but also that it’s always the best long-term strategy for success.”