Hiya and Samsung Turn the Phone Dialer Into a Local Search Engine

“When you buy a new Samsung device, the phone just does more than the iPhone or any other Android,” says Mayur Kamat, Hiya’s VP of product. “Without downloading or installing anything, the user can call a business in the same way they call their friends and family.”

Street Culture: A New Way to Keep Score at CrowdOptic

“The argument is, build a large company to be insanely great and change the world, right?” says CEO Jon Fisher. “As we operationalize the financial part, the path to making a real contribution in the world can be formulaic.”

Why Location Measurement and Attribution Are Key to Brand Visibility

Attribution “is the metric that all brands and media verticals are moving to as it solves a number of gaps in the market.” says Freckle IoT’s Neil Sweeney. He believes measuring how branding strategy is working is becoming just as important as brand visibility.

Street Culture: How Signpost’s Start Was Inspired By Family and Succeeded with Persistence

CEO Stuart Wall says that many tech startups struggle with finding a perfect-fit co-founding developer, as Signpost did, but that finding the right people to hire is one of the most important things a leader can do. “I think it’s two things: skill and will,” Wall says.

Why 2017 Investments Will Take Local Companies Farther With Less

Upserve CEO Angus Davis says that seed funding is the most available right now. And because the overall economy is doing fairly well, wealthy people are increasingly doing angel investments where they previously were not.

Structuring a Team and Creating Transparency in the Midst of Company Chaos

Neil Sweeney has lots of opinions about how to run a company, especially a newer, smaller one. The founder and CEO of beacon network company Freckle IoT, says that it’s about putting the right people in the right places.

Street Culture: A Look at the Culture of a Team Within a Team at conichiwa

A spinoff company from a larger mothership might already have culture built in. At Conichiwa, a Berlin-based proximity agency and beacon company, that’s not quite what is happening.

Tech Giants and Others Pooling Resources to Support Small Businesses’ Use of Technology

Big name tech companies including Facebook, Google, Square, SalesForce, Chase Bank, and many others are offering the knowledge they have acquired on the way up to small businesses that might not be getting all the help they need.

Instagram Collaboration Is Making Social Media Work for Small Businesses

“All social media is a funnel,” says Chris Warren, owner of Marjory Warren Boutique in New York City. “You’re trying to get someone to buy something.” Warren connected with other local shops via Townsquared, hyperlocal networking platform for small businesses, and joined a sort of “Instagram collective” with other store owners.

Street Culture: Metrics for a Global Community

While some company founders sit down and write out their core values and identify what their company’s culture should be before they even find the people who will help them, others just go with their gut. For Pete Gombert, founder of local marketing company Balihoo, his gut feeling about culture has turned into a whole new company.

Street Culture: Taking Estimote’s ‘No Barriers’ Culture Literally

The company’s mission is to build a new operating system for the physical world, and to get there the team needs zero bullshit. Culture is far too important to leave to chance, says John Cieslik-Bridgen, Estimote’s VP of culture. But it’s also important to allow natural evolution.

Photobucket Driving Targeted User Experiences With New Cuebiq Partnership

Image and video hosting website Photobucket is the latest tech brand that’s going local. The company announced today that it is partnering with location intelligence firm Cuebiq to understand users’ offline behaviors and provide them with a more relevant experience.

Ibotta App’s New UI Overhaul Puts 17% More Money Back in Users’ Pockets

Five years young, mobile shopping app company ibotta has already outgrown itself and is rolling out the biggest official overhaul of its user interface today — one that gives users 17% more money back than the last version of the app.

Street Culture: Six Vertical Pivoting its Culture with its Company

Starting your own tech company often comes with a painful side effect, says Joshua Enders, managing partner of client success at digital commerce company Six Vertical: “It’s an absolute grind. It’s like getting punched in the stomach multiple times a day,” Enders says. “I’m speaking from experience.”

How SMB Networking is Driving More Referral Marketing

Many small businesses have picked up on referral marketing options, but word-of-mouth referrals are an ancillary benefit of networking with other local business owners. “The entire business community needs a way to connect and have ongoing dialogue,” says Ro Prakash, co-founder of Townsquared.

Street Culture: Balancing Structure and Exploration in Company Culture

Environment, talent, and process all encourage the growth of innovation, according to IT research firm CEB, which was recently acquired by Gartner. But there’s a balancing act that must take place between structure and exploration — especially for smaller companies on a fast upward growth curve.

Street Culture: Pointy Focusing on People and Product, Not Process

Dublin-based digital search platform startup Pointy is still at that point where the culture is just what it is, without special definitions or structure. “The number of people on our team now is small, almost painfully small,” says co-founder Mark Cummins. “There’s not a lot of structure. Well, there is structure, but there’s not a lot of process around it.”

The In-Between Stage for Startups: Visions of Growth and the Value of Pivots

The stages of business growth may have no end point, but the opportunities that lie within them are more abstract than they seem. Moz CEO Sarah Bird says that Jeff Bezos’ well-known assertion that it will always be “day one” at Amazon resonates with her, but that financials can cloud the view of that goal.

Street Culture: Why Telecommuting Makes Sense for Many Tech Startups

“If you have the right team, the right employees, then they don’t have to be there physically,” says Kristen Stiles, co-founder and CEO of babysitter-finding app Sitter.me. “If you don’t trust your employees to work at home, you shouldn’t have hired them in the first place.”

Street Culture: A Changing Culture of Inclusion and Conversation at Dispatch

“I think it’s important to have marketing leadership from a cultural standpoint,” the company’s VP of marketing, Corey O’Donnell says. “Marketing isn’t just what you tell the world about your business, it’s also what you tell your employees.”