Street Culture: Promoboxx Links Incentives to Achievements
CEO Ben Carcio said that it dawned on him one day that his employees would probably enjoy the perks of the job more if they were linked to company goals. One of the most recent incentives that the Promoboxx team earned was half day Fridays for the summer after hitting a revenue goal during the first week of June.
Sponsored Content: Enterprise Totally Trounces Hertz in a Battle for Local Marketing Presence
Vehicle rental companies Enterprise and Hertz battled their branding strategies in a Brand Battle that analyzed data accuracy, local search and advertising, reviews, and social engagement. In an industry where service can make all the difference to customers who are often stressed and rushed, Enterprise influenced its consumer base in positive ways, supporting loyalty and growth…
Street Culture: Seattle Food Startup Delivers Culture to Chef Partners
When building trust and loyalty with both customers and employees, the company mission is a backbone often referred back to for consistency and clarity. Food ordering/delivery startups Lish’s three company values are the focus on the customer, quality, and variety, says CEO Aakhil Fardeen.
Street Culture: G/O Digital Building Community via Nerf Wars
The right way to build a company culture: it’s different for every company, every leadership team, and every squad of employees. CEO Tim Fagan says that when G/O spun off from TEGNA, the strategy to build culture was intentionally developed with just three short, simple values: accountability, quality, and urgency.
FiveStars Digs Deeper Into Customer Data to Get Beyond ‘Loyalty’
FiveStars co-founder and CEO Victor Ho, who will be a speaker at Street Fight Summit West next week, caught up with us recently to talk about the efficiency of retention marketing, the shift from daily deals to digital loyalty programs, and what analyzing the trove of SMB consumer data can potentially yield.
Street Culture: Thirstie Holds Focus on Engagement and Slow Growth
The company’s CEO said he is witnessing many on-demand companies slowly but surely go out of business, and is more convinced than ever that offering that extra little bit of knowledge to customers is what will inspire them to spend more time with Thirstie, and return to the app on a regular basis.
Spring Brand Battle: Jackson Hewitt vs. Liberty Tax
Spring’s Brand Battle was the closest one yet with a spread of just four points overall. Local advertising and SEO strategies called the winner this month, and the losing contender would have had a better chance of overtaking its competition with more focus in those areas. Find out whether Jackson Hewitt or Liberty Tax Service earned a better return on local advertising effort!
March Brand Battle: Marriott Residence Inn vs. Hilton Garden Inn
Spring break is a big time for family travel across the U.S. According to travel booking site Orbitz, 61% of spring travelers will be families. What are they looking for? The March Brand Battle pits two affordable luxury hotel chains, Marriott Residence Inn and Hilton Garden Inn, against each other in a fight for local-mobile hotel domination as they head into the spring break season.
How the Rise of the On-Demand Economy Is Driving Flexible Convenience
“Customers drive booking, bookings drive pros, the pros drive availability and availability comes all the way back around and drives customers and booking,” Handy founder Oisin Hanrahan tells Street Fight. His company and others are figuring out over time what works and what doesn’t in local on-demand.
Street Culture: Parking App SpotHero and Employees Working Out the Kinks
SpotHero, an on-demand app that helps drivers find parking spots, is at a turning point in its growth. The company grew from 35 employees to 75 in 2015, and is currently hiring for about 20 positions. The company is working to create policies that will keep everyone engaged and the business moving forward.
