Anti-Surveillance Group Claims Privacy and Antitrust Are Intertwined Issues

Two of the major policy complaints to arise about the technology sector over the past few years have been that advertising platforms, most notably Google, Facebook, and Amazon, compromise user privacy and that a select few companies — the aforementioned names plus Microsoft and Apple — are so powerful that they prevent new innovators from competing. An open letter by privacy-oriented enterprises alleges that the two issues are intertwined.

Headless Checkout Tackles Cart Abandonment

Fast is challenging the received wisdom about the e-commerce funnel with an innovation called headless checkout. The term refers to a technology that allows consumers to convert with one click wherever they encounter a product — think social commerce but for any venue on the web.

Contextual Ads Power Sophisticated Content Strategies in Privacy Era

As the advertising industry turns back toward contextual, marketers will find a much more advanced technology than the one they may equate with the term. The privacy-safe ad method isn’t just serving up sneaker ads anymore; it’s powering sophisticated, content-based brand campaigns across multiple channels and target audiences.

Where Location Intelligence Stands as Foursquare Founder Steps Back

The story of Foursquare reflects what the evolution of smartphones and location technology allowed marketers to achieve — unprecedented awareness of where consumers are and how to cater to them on that basis. But data privacy concerns are pushing the narrative into new territory.

Google Postpones Cookie Day of Reckoning

Google announced it will not phase out cookies, which allow advertisers to track users across the Web, until mid- to late 2023. It had previously said it would do so by 2022.

Swiftly Closes the Online-to-Offline Loop for Grocers and CPGs

Swiftly co-founder and CTO Sean Turner told me his company wants to be the “Google analytics for brick-and-mortar,” helping retailers, especially grocers, and consumer-packed goods brands not only sell and market their products online but also measure how both online and physical channels are performing.

What is Omnichannel Video? And Why Is Now the Time to Tackle It?

Marketers have become familiar with omnichannel commerce, which brings mobile, desktop, and physical commerce experiences together so that the consumer can hop from one to the other without logistical setbacks. Omnichannel video means aligning an advertiser’s video strategy so that messages take advantage of the device they’re on and complement each other across channels.

Invoca Acquires DialogTech as Companies Chase New Data Sources

With Google phasing out cookies and Apple limiting access to the identifier for advertisers, among other data privacy reforms, companies need more information about what their customers need. Conversation intelligence solution Invoca thinks it is taking a step toward providing that access with its $100 million acquisition of rival DialogTech.

Importance of “Performance Content” Grows alongside E-Commerce

When digital marketers think of content, they may think of Google Posts, basic SEO material, or thought leadership posts. But as e-commerce thrives, the most fundamental content to upgrade may be what digital marketing firm Jellyfish is calling “performance content.”

What Is Person-Based Advertising?

Account-based marketing promised to take marketing to a new level of granularity. Instead of targeting entire companies, marketers would be able to connect with the specific accounts within enterprises that could lead to conversions.

But Influ2 reckons that ABM doesn’t offer B2B marketers enough granularity. As a result, it is pioneering person-based advertising in the B2B space, bringing the personalization of consumer marketing to the B2B setting.

2021: All Upside for Digital

As retailers try to determine how to welcome customers back in person while expanding digital efforts that accelerated last year, NetElixir CEO and founder Udayan Bose weighed in on what to expect from commerce and why retailers should invest aggressively in online channels.

Digital Advertising’s 2-Sided Transparency Problem

There’s another side to digital advertising’s transparency problem: Companies don’t even know what they know about consumers. Just as consumers use dozens of apps, businesses use hundreds of applications. Most, if not all, of them collect data on employees and customers. But sifting through that data, figuring out what is necessary, and determining whether it is privacy-compliant is a Sisyphean task.

How Should Retailers Navigate the Post-Covid Landscape?

While the return of nearly unrestricted in-person shopping heralds brighter days for brands and retailers, it is also a challenge. Consumers have gotten used to digital shopping as e-commerce soared amid the pandemic. How will retailers provide that same frictionless experience to meet elevated customer expectations in-store? Amy Vale, CMO at cash-back app Dosh, weighs in.

3 Reasons Virtual Events Are Here To Stay

More than one in five Americans is fully vaccinated, and travel rates are soaring to yearlong highs, but virtual events are not going anywhere. Or virtual components of events, anyway.

Social Media Isn’t Just an Ad Channel

With third-party data sources such as the cookie under threat, Apple downgrading the mobile identifier for advertisers, and data collection in general growing tougher, businesses increasingly need to find reliable, consensual data wherever they can get it. Social media is one of the solutions to that problem.

Truyo: Don’t Expect National Privacy Legislation “Anytime Soon”

A privacy whirlwind is disrupting digital marketing. Apple is downgrading its mobile tracking device, and Google is killing third-party cookies on Chrome. In addition, as many as 20 states have passed or are working on legislation to protect consumer data. But national legislation is likely far from imminent.

Killi Launches Unveil, a One-stop Shop for Consumers to View and Edit Their Data

Killi, the consent-first consumer data marketplace, launched Unveil, a product iteration that will allow consumers to view and edit the data companies have collected about them.

What Substack’s Success Portends for Digital Marketing

Substack’s success points to the power of email as a means of owning an audience, which will only grow in importance as privacy restrictions proliferate.

GroundTruth Acquires Self-Serve Local Ad Platform Addy

The acquisition is part of GroundTruth’s push to equip small businesses with the kinds of location marketing and ad tech-driven solutions previously available only to big brands.

Constellation Agency Helps Drive the Auto Industry into a New Era

The auto industry needs a tune-up. Customer service is getting faster across verticals amid the Covid-19 e-commerce boom. But all auto customers know that the sales experience in that industry has hardly changed — and it’s a hassle. Show up to the local dealership, find out if the car you want is even there, and of course, haggle with the dealer.

Diana Lee’s Constellation Agency is offering a solution.