Kevel Launches AI-Powered Kevel Console to Transform Retail Media Campaigns

Retail media continues to evolve rapidly, with growing demands for automation, cross-channel efficiency, and deeper audience personalization. Last week, retail media technology provider Kevel announced the launch of the Kevel Console. This AI-powered, self-service platform is built specifically for retailers, marketplaces, and publishers seeking greater control, speed, and performance from their media networks.

Kevel Console is designed as a unified, scalable solution for today’s fragmented media environment. It empowers retailers to streamline operations, improve campaign performance, and harness the full value of their first-party data—both on and offsite.

Martin Jensen, VP Partnerships at Kevel, told Street Fight,  “With Kevel Console, we’ve engineered a platform that makes omnichannel advertising simple, automated, and optimized. By embedding AI directly into the architecture, we’re equipping publishers, retailers, and marketplaces with powerful tools to drive high-quality leads and reduce customer churn.”

AI at the Core

Kevel Console puts artificial intelligence at the heart of every campaign element. The platform offers real-time optimization, predictive decisioning, and automated creative generation, all designed to reduce manual effort and increase campaign impact.

Key AI-powered features include:

• AI Budget Management – Automatically allocates budget to the highest-performing channels and segments, ensuring optimized ad spend across all touchpoints.
• Creative Builder – Quickly generates display, native, and sponsored ad units with AI-assisted design and personalized messaging, pulling from first-party data.
• Workflow Automation – Simplifies the process of booking, managing, and reporting on campaigns through smart, customizable workflows that reduce time and human error.

These tools not only speed up processes but also allow advertisers and retail media operators to personalize campaigns at scale, a capability that’s increasingly critical in a privacy-conscious environment.

Fast, Flexible, and Unified

Kevel Console’s flexible infrastructure enables custom campaigns to launch in as little as 14 days, a dramatic improvement over traditional media buildouts that often take months. This ability to move fast gives retailers a competitive advantage in responding to changing market conditions and advertiser needs.

The platform also unifies on-site and off-site advertising, enabling retailers to extend campaigns beyond their owned platforms. With full support for search, social, and display integrations, advertisers can activate their first-party data in privacy-safe ways to reach shoppers wherever they browse—creating a seamless, omnichannel advertising experience.

This functionality comes at a crucial time. Industry analysts project that by 2027, 25% of retail media dollars will shift to offsite channels. Kevel Console is built to help brands stay ahead of this trend and maintain a cohesive presence across both owned and paid media environments.

Proven Performance Across Verticals

Even in its early rollout, Kevel Console is already delivering tangible results for retailers across industries.

• Dagrofa, a top grocery chain in Denmark, is leveraging the platform’s AI segmentation and offsite capabilities to drive increased purchase intent and measurable growth in supplier campaigns.
• mobile.de, Germany’s leading automotive marketplace, has seen improved lead generation and reduced dealership churn through scalable, AI-optimized ad placements designed to maximize user engagement.

These case studies illustrate the platform’s versatility and effectiveness in different sectors – from grocery to automotive – highlighting its ability to adapt to varied goals and business models.

“With this real-time, personalized approach to omnichannel campaign delivery, including closed loop attribution, we can help engage brands more meaningfully across onsite, offsite, online, and in-store touchpoints, “ added  Jensen. ” This in turn, helps improve retention and accelerate pipeline growth through smarter, data-driven marketing.”

Built for the Future of Retail Media

Beyond its AI capabilities, Kevel Console is designed with flexibility and data governance in mind. Built on a modular, API-first infrastructure, the platform allows for customization to meet a variety of business models and integration needs. It’s also SOC 1 & 2 compliant, addressing key concerns around data privacy and security as retail media grows more complex and regulated.

As retail media continues to expand and diversify, platforms like Kevel Console reflect the growing need for smarter, more integrated solutions. With tools that support both automation and customization, the platform aims to help retailers and advertisers navigate a shifting landscape—one where data, agility, and cross-channel coordination are increasingly central to campaign success.