Vistar Media and Western Union Partner Up for DOOH Ecosystem
Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, just announced an agreement with Western Union to manage and monetize its growing network of more than 2,200 digital out-of-home (DOOH) screens across the United States, Canada, and Brazil.
The global out-of-home (OOH) advertising market is projected to reach $42B billion in 2025, and the digital OOH (DOOH) market is expected to reach $22B.
This new alliance will help build a massive and robust retail media network to reach multicultural audiences as well as all the other populations who buy and view DOOH advertising.
Vistar’s technology enables Western Union to update its screens and helps it manage its network precisely. This alliance is expected to result in increased scale, higher audience engagement, and a steady growth trajectory for the network.
Says Eric Lamb, SVP, Enterprise Solutions at Vistar Media:
“With our modern stack of technology solutions, we’ve helped Western Union turn screens that were once underutilized into a vibrant, high-performing media network. This partnership showcases how advanced technology can empower a global financial leader to connect authentically with a specific audience, generate meaningful revenue, and drive
measurable results for advertisers.”
Western Union’s current screens are strategically located in the heart of multicultural neighborhoods and live where individuals are cashing checks, sending money, or shopping at grocery, convenience, and other retailers—providing a unique touchpoint at critical decision-making moments.
Data indicates that Western Union’s customers are 70% more likely to make a purchase immediately
after engaging with these services, highlighting the network’s potential to drive impactful results
for brands.
Adds Josh Bernstein, Director, Media Network Operations at Western Union.
“With Vistar’s advanced technology, we’ve turned screens that were once underperforming into a dynamic media network that truly reflects the communities we serve. Vistar’s tools have made managing our network seamless and opened the door to new revenue opportunities, all while helping us connect our advertisers with multicultural audiences often overlooked by traditional advertising.”
Western Union introduced the first telegraph lines to consumers in 1861 and innovated the money transfer process. Messaging has come a long way since then, and strategic alliances like this one give a whole new meaning to how messages are delivered to and received by individuals—regardless of geography.
