Birdeye Social : Insights into Social Media Management
The significance of a robust social media presence cannot be overstated, particularly for multi-location brands aiming to connect with local audiences. Acknowledging the complexities of managing social media across diverse locations, Birdeye, a leading reputation and customer experience platform for local businesses, has just introduced Birdeye Social. With this move, the company is aiming to set a new standard for local social media management.
“Unlike existing solutions, which often overlook the complex needs of multi-location brands, our platform is purpose-built to address the challenges of scaling social media management across hundreds of locations”, said Dave Lehman, President at Birdeye.
In social media management, data serves as a crucial compass, guiding businesses towards opportunities for growth and optimization. As Birdeye sets its sights on challenging current multi-location social media management platforms, it is essential to delve into key data points that underscore the significance and potential of this segment.
The Shift Towards Localized Engagement
Consumers increasingly seek personalized interactions with brands, particularly at the local level. Research by Facebook indicates that 87% of people surveyed prefer to see content from businesses based on relevance to their location. This shift underscores the importance of localized social media strategies in driving meaningful engagement and fostering stronger connections with local communities.
Challenges of Multi-Location Social Media Management
For multi-location brands, managing social media presence across diverse locations poses significant challenges. A study by Hootsuite revealed that 63% of marketers struggle with creating engaging content, while 54% face difficulties in measuring ROI from social media efforts. Moreover, maintaining consistency in brand messaging and ensuring compliance across locations further compound the complexities of multi-location social media management.
Impact on Local Search Engine Rankings
Local social media presence plays a pivotal role in influencing local search engine rankings, thereby impacting a business’s visibility to potential customers. Data from BrightLocal highlights that 82% of consumers use search engines to find information about local businesses, emphasizing the importance of optimizing local social media profiles to enhance discoverability and drive foot traffic.
Against the backdrop of these compelling data points, the launch of Birdeye Social appears to be a strategic move to capitalize on the growing opportunities in multi-location social media management. The company will need to truly address the pain points faced by these businesses, such as content creation, monitoring, and reporting. If successful, Birdeye should be able to empower these MULO (multi-location) brands to navigate the complexities of social media with ease and transparently drive tangible results across diverse locations.
