6 Full-Service Social Media Management Firms

Small business owners have a reputation for being do-it-yourselfers, particularly when it comes to marketing and advertising. But with social spending on the rise, more of those business owners seem to be saying that if they want social media marketing done right, they need a professional to handle the job. Here are six full-service firms operating in the space right now.

Street Fight Daily: Yelp’s Revenue Up 40%, Amazon to Launch Shopping Channel

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Swings to Loss, But Revenue Jumps 40% (Wall Street Journal)… Amazon Brings Ecommerce to Fire TV and Prepares to Launch Its Own Shopping Channel (GeekWire)… New Mobile Search Startup Focuses on Apps (New York Times)…

Getting Real: What SMBs Can Realistically Expect from Social Media

Small business owners don’t sign up with digital agencies for mediocre results. When SMBs pay for hyperlocal services like social media management, they expect to be wowed. For hyperlocal vendors working with SMB clients, failing to set clear expectations is a recipe for disaster.

Mom-and-Pops That Don’t Invest in Social Will Miss Out

According to an article by Julie Brooks published last week on Street Fight, demand for social media management among small business owners has “dropped off a cliff.” But social media is about taking word-of-mouth online, and now that the prominent social media websites are making it easier than ever to capitalize on these moments, local businesses have everything to gain…