5 Generative AI Tools for SMB Marketing
Staying ahead of the curve in SMB marketing is more than just a competitive advantage; it can be the key to survival. As the martech landscape evolves, more business owners are finding themselves dealing with the challenge of producing engaging, relevant, and unique content that can cut through the noise and capture the attention of their target audience.
Unlike their larger competitors, small and mid-size businesses don’t typically have marketing departments or agencies they can rely on. Instead, a growing number are turning to generative AI tools designed for just this purpose.
From managing chatbot interactions to generating imaginative ad copy and designs for social media, automated solutions running on AI technology have become a game-changer for marketers with limited budgets.
Here are five AI SMB marketing tools being used right now.
5 AI Tools for Small Business Marketers
1. ChatGPT
OpenAI’s ChatGPT is the obvious solution here. While ChatGPT is the most well-known marketing tool in the generative AI space, its features aren’t specifically designed to meet the needs of small and mid-size businesses. Additionally, because OpenAI stopped training the free version of ChatGPT in 2021, ChatGPT’s current version has no knowledge of the world after that date, and it often generates outdated information. That makes it less useful for real-time projects, like SEO keyword research or generating blog content. Regardless, ChatGPT offers free tools and the user interface is very straightforward, which means this is a solution that could be used by many SMBs to quickly generate ad copy and content for social media.
2. Copy.ai
The premise behind Copy.ai is just as simple as it sounds — helping businesses write better marketing copy and content, using artificial intelligence. The tool is an AI-powered copywriter that quickly generates content for business marketers. Users can train Copy.ai to write in their unique brand voice by inputting their own copy examples, which ensures a consistent identity across all channels and platforms. Business users can also upload specifics about their brands, products, services, and target audiences, which Copy.ai will store in a repository called Infobase and reference when generating content in the future. Business users can start using Copy.ai for free.
3. Chatbot
Chatbots that provide fast responses to customer queries and imitate human language while they answer questions can be incredibly helpful to small business owners who already have too many things on their plate. Chatbot is a web-based tool that uses AI to automate all kinds of customer interactions happening across digital channels. Business owners have the ability to build and launch their own unique conversational chatbots using a drag-and-drop interface, which means there’s no coding required. For an even more streamlined approach, businesses can customize pre-designed templates and then add Chatbot’s chat widgets to their websites thanks to pre-built integrations with WordPress, Shopify, and Facebook Messenger. Chatbot offers a 14-day free trial for businesses.
4. Content Creator AI
Content Creator AI‘s algorithm generates marketing ads, product descriptions, social media posts, and other professional content quickly using templates based on the desired content. Business users enter a basic description of what they want using pre-designed prompts, including any product names, descriptions, keywords, or tones of voice, and Content Creator AI will quickly generate content based on those parameters. Content Creator AI has a built-in plagiarism checker and an integrated text editor, and the company says its tools come at a lower cost compared to other AI writing tools.
5. Tailwind Create
Tailwind Create is different from other solutions on this list because it primarily focuses on automating social media designs, rather than written content. Businesses can use the platform to automatically generate hundreds of posts, each optimized for Instagram, Facebook, or Pinterest. The company’s algorithm bases its designs on existing photos, so users can create multiple posts from a single design and make every design unique using personalized brand styles and templates that have been customized based on the business’ industry. Small businesses can sign up to use Tailwind Create for free.
