2022 | Street Fight

News & Analysis

LiveRetail Aims to Build the Canva of Hyperlocal Advertising

December 14, 2022December 19, 2022 by Joseph Zappa

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LiveRetail is aiming to solve the problem of localized creative with what co-founder Wayne Reuvers calls the “Canva” of hyperlocal advertising.

News & Analysis

Heavy Flu Season Has Medicine Brands Bringing More Ads Into Store Aisles

December 14, 2022December 23, 2022 by Stephanie Miles

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To differentiate themselves from competitors in a busy flu season, some brands are investing in in-store retail media that places their messages as close to the point-of-decision as possible.

News & Analysis

Changing Perceptions of Debt Make Buy Now, Pay Later More Lucrative

December 13, 2022December 14, 2022 by Stephanie Miles

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Changing perceptions of what debt means are leading to increased adoption of Buy Now, Pay Later payment methods, according to a new report by Reach3 Insights.

Commentary

The Rise of UGC in Connected TV

December 13, 2022December 19, 2022 by Shannon Jessup

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User-generated content (UGC) is full of opportunities to foster authenticity and awareness to reach younger audiences, many of which watch CTV as opposed to linear TV.

News & Analysis

Geopath Analysis Pinpoints Optimal OOH Inventory for Last-Minute Holiday Ad Buys

December 12, 2022December 9, 2022 by Stephanie Miles

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As the OOH advertising industry continues to push past the pandemic, and be featured more prominently in omnichannel budgets, OOH is positioned to be a cornerstone of top brands’ strategies.

News & Analysis

How Frequence is Enabling Hyperlocal Omnichannel Media Sales

December 12, 2022December 9, 2022 by Joseph Zappa

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Frequence recently won a Digiday award for helping a media company triple its omnichannel revenue with automated proposals, reporting, and workflows.

News & Analysis

Retailers Elevate the Customer Journey with ‘Feel-Good’ Experiences

December 9, 2022December 8, 2022 by Stephanie Miles

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Savvy retailers are finding ways to insert joy and lightheartedness into their 2022 holiday marketing campaigns.

Commentary

Marketing on Twitter amid Platform Uncertainty

December 9, 2022December 8, 2022 by Rachel McGann

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Users keep discussing whether to abandon the platform for a new one, but what should businesses do? Many companies use Twitter to create brand awareness and reach customers, so should they leave Twitter or wait to see what happens?

News & Analysis

Google’s Performance Max Gets a Boost When Brands Reallocate Ad Spend from Twitter

December 8, 2022December 7, 2022 by Stephanie Miles

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While it’s still early days, two contenders have pulled into the lead to steal ad market share from Twitter. Investments in Google’s Performance Max and TikTok are rising fast, particularly among big-name brands.

Commentary

A Bird’s Eye View of Digital Ad Trends in 2023

December 8, 2022December 7, 2022 by Jon Schulz

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What’s in store for 2023? The key word is adaptation: across devices, tools, and channels. Brands and their partners will rely more on first party data, artificial intelligence, and tools to meet the ever-present demand to measure marketing effectiveness.

News & Analysis

ViralGains and LiveRamp Partner to Expand Reach to Zero-Party Data-Driven Audiences

December 7, 2022December 6, 2022 by Joseph Zappa

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ViralGains, a zero-party data gathering and advertising platform, and LiveRamp, a public data enablement platform, are partnering to expand the reach of ViralGains’ privacy-safe audiences.

News & Analysis

Retailers Turn to AI-Driven Data Exchanges to Solve Merchandising Inefficiencies

December 6, 2022December 5, 2022 by Stephanie Miles

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The overstocking struggle is leading a push within the retail industry to rely more heavily on machine-driven tools, including AI-driven data exchanges, to coordinate merchandising needs in-store, online, and throughout the supply chain.

Commentary

Marketing in a Recession: How 2008 Can Inform 2023 Strategy

December 6, 2022December 5, 2022 by Brian Quinn

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By being creative with your marketing budget, listening to your customers, and taking advantage of data, you can do more than just survive an economic recession; you might even grow.

News & Analysis

Report: 53% of Marketers Predict Decline in Programmatic Spend

December 5, 2022December 4, 2022 by Stephanie Miles

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More than half of marketers believe programmatic spend will decrease in the coming year, in part because of surging investments in walled gardens.

News & Analysis

New Hires at Integral Ad Science, MiQ, and Bold Commerce

December 5, 2022December 5, 2022 by Joseph Zappa

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The Street Fight new hires roundup features movers and shakers in adtech, martech, e-commerce, localized marketing, location intelligence, and more. This month’s roundup features new hires at Integral Ad Science, MiQ, and Bold Commerce.

Commentary Featured Articles Streets Ahead

The Influence of Reviews on Conversion

December 2, 2022December 5, 2022 by Damian Rollison

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Can the influence of reviews be quantified? This is one of the questions addressed by SOCi’s new State of Google Reviews report. The report examines the Google profiles of approximately 31,000 chain and franchise businesses, who together earned 4.9 million reviews from January 2015 to July 2022.

Commentary Featured Articles

How Small Businesses Can Prepare for the 2023 Marketing Landscape

December 1, 2022December 5, 2022 by Alicia Pringle

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The best way for small business marketers to keep their brand relevant with their desired customer segment and target audience is to acknowledge shifts in industry trends and adjust to them. To help guide what this may look like, here are a few predictions on marketing trends in 2023.

News & Analysis

What Marketers Can Learn from Black Friday

December 1, 2022December 1, 2022 by Mike Boland

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A possible recession isn’t freezing consumer spending — but it is pushing consumers toward discounts. That’s the takeaway from the signature bellwethers for holiday shopping, Black Friday and Cyber Monday, which saw strong activity levels according to initial figures from Adobe Analytics.

News & Analysis

SafeGuard Privacy Raises $7M to Automate Data Privacy Compliance

November 30, 2022December 1, 2022 by Joseph Zappa

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SafeGuard Privacy, a SaaS platform that automates data privacy regulation compliance, raised $7 million to fuel its mission to simplify increasingly complex privacy regulations.

Commentary Featured Articles

4 Common Dynamic Pricing Myths Debunked

November 30, 2022December 5, 2022 by Michael Jaszczyk

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With so much at stake, why aren’t more retailers relying on dynamic pricing? Some retailers are hesitant to implement this AI-driven solution because they misunderstand the technology and how it impacts the retailer’s control and the customer’s shopping experience.