PlaceIQ Buys Freckle IoT, Marking Second Instance of Location Consolidation in 2 Days

Location intelligence firm PlaceIQ bought fellow location data and measurement company Freckle IoT. The financial terms of the deal were not disclosed.

The move comes just a day after the bombshell announcement that location leader Foursquare was merging with location data firm Factual. Speculation that the Foursquare-Factual merger could portend additional consolidation in the location data-driven marketing and insights industry came to fruition quicker than analysts could have predicted.

Foursquare Merges with Factual, Forming Location Intelligence Powerhouse

Location intelligence firm Foursquare is merging with location data firm Factual, the companies announced today. The financial terms of the deal were not disclosed. Factual founder Gil Elbaz will join Foursquare’s executive team and board of directors.

The deal pairs Foursquare’s best-in-class location-based attribution technology and developer tools with Factual’s top-notch audience segments, Foursquare CEO David Shim told the Wall Street Journal. Industry insiders say the move may portend additional consolidation during the COVID-19-fueled economic downturn and positions Foursquare as an even stronger leader in the space.

Mobile Marketing Firm Verve Acquired by Germany’s MGI

The companies underscored Verve’s location data-driven ability to drive prospective customers into brick-and-mortar stores, adding a cutting-edge ad tech capability to MGI’s suite of existing media solutions. Verve will also help the European enterprise increase its presence in North America.

OTT Will Transform How Local Businesses Connect with Their Customers

When looking out into 2020 through a local media lens, advertisers trying to reach hyper-local audiences will continue to lean in and adopt more digital and over-the-top practices. No longer will businesses consider OTT an add-on to their media plans; rather, it will become the centerpiece to reach local audiences who are turning to free streaming services and apps to watch news and entertainment.  

Here are our four top predictions for 2020.

Home Services Company Porch Acquires Rival Serviz

Seattle-based home services platform Porch has struck a deal to buy rival on-demand home services platform Serviz, growing the former’s network of home professionals to new markets, the company announced on Wednesday morning.

Why Local Marketing Tech Is Strongly Influencing 2016’s Furious M&A Activity

This year, investment in marketing tech is on pace to more than double the investment in ad tech, suggesting just how promising this market is. Because these solutions are in high demand and are built on a recurring and relatively predictable software-as-a-service (SaaS) revenue model, profits have surged.

Constant Contact CEO Touts ‘Distribution Benefits’ After $1.1 Billion Acquisition by Endurance

Endurance International Group, which operates a stable of small business-oriented services, has acquired email marketing giant Constant Contact, in a transaction valued at $1.1. billion. Constant Contact will become the largest brand under the Endurance umbrella. “It’s taking our mission further by getting broader distribution. That’s the number-one rationale for the acquisition,” said Constant Contact CEO Gail Goodman.

Raise Report: Grand Rounds, iZettle, Yummly Secure Fresh Funding

Every two weeks we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. In this edition, new investments include new funding for Narvar, Pronto, Zirx and Databox.

Hyperlocal M&A in 2014 — Here’s What the Big Acquirers Are Looking For

YP’s acquisition of Sense Networks earlier this week comes as M&A activity in the local technology continues to increase, with the market seeing the number of large, double digit deals increase in 2013. Here’s a quick look at several major players who may currently be in the hunt for locally focused acquisitions and what they might be looking for.