For brands and publishers that work with multiple ad tech partners, the process of obtaining user consent for data processing is overwhelming. To simplify the workflow, publishers have started using consent management platforms (CMPs). Not only have CMPs been designed to help brands and publishers obtain and manage user consent, but they also help with monetizing users, even when users haven’t opted-in to sharing data.
CMPs were largely developed in response to the GDPR — most are built on the IAB’s transparency and consent framework — which means the systems themselves are still relatively young. Nonetheless, the popularity of this type of platform has led to a spring of new players entering the space. Here are five examples of CMPs on the market right now.