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Street Fight Daily: Amazon Kills Its Groupon and Square Competitors, the Rise of Hypertargeted Ads

The Editors

Street Fight Daily: Amazon Kills Its Groupon and Square Competitors, the Rise of Hypertargeted Ads

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Kills Two Businesses: Local Daily Deals and Its Square Competitor (Recode)… The $21.8 Billion Reason Ultra-Personal Online Ads Are Coming (Fast Company)… Pondering Homejoy’s Failure (Medium)…

6 Tools for Targeting Brand Influencer Look-Alikes

Stephanie Miles

6 Tools for Targeting Brand Influencer Look-Alikes

The type of word-of-mouth marketing that once took place inside coffee shops and around water coolers has moved online, as “brand influencers” — social media users with a significant reach — play an increasingly important role for companies of all sizes. Here are six tools that companies can use to identify and target “look-alike” consumers…

Placed Snags $3.4M in Funding To Bring Location Analytics to Developers

Steven Jacobs

Placed Snags $3.4M in Funding To Bring Location Analytics to Developers

The location analytics startup emerged from a 13-month stealth period yesterday, announcing Series A funding as well the release of a new product for mobile app developers. Placed for Developers is a free SDK that enables developers of location-aware apps to analyze the real-world context in which their products are being used…