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How do you use Google My Business to boost sales for multi-location businesses? During September’s Brandify Summit, we listened to an in-depth case study from Dick’s Sporting Goods on sharpening a localized search marketing strategy for multilocation brands around things like Google Posts. We feature that talk in the latest episode of Heard on the Street (see above).

“Google Posts are a little over a year old now,” said Dicks Sporting Goods SEO Specialist Kaci Cramer. “As soon as we saw articles about it and it made its way through the blogs, the company just jumped on it. We thought, ‘This is a new opportunity because the landscape is changing so much, and the SERPs are becoming more and more localized, and SEO is getting less and less real estate.’ So we were trying these solutions: How can we get customers to our site? How can we get the word out? Can we leverage omnichannel promotions? And Google posts was kind of that opportunity, and we thought let’s really take advantage of this and go all out.”

Listen to the episode above for the entire interview including case study data and more tactics and takeaways from Kramer.


Find out more about Heard on the Street here, and stay tuned for episodes every two weeks.

Mike Boland is Street Fight’s lead analyst, author of the Road Map column, and producer of the Heard on the Street podcast. He covers AR & VR as chief analyst of ARtillry Intelligence and SF President of the VR/AR Association. He has been an analyst in the local space since 2005, covering mobile, social, and emerging tech.

Mike Boland has been a tech & media analyst for the past two decades, specifically covering mobile, local, and emerging technologies. He has written for Street Fight since 2011. More can be seen at