Google My Business Posts: Your Unexpected Holiday Hero

We’re in an era that allows enterprise businesses to tap into the API and upload Google Posts at scale (with help from a local platform management partner). Year-round, businesses can feature new product launches, new store openings, in-store events, and more, but perhaps one of the best times of year to leverage this space is during the months of November and December, when shoppers are gearing up for the holiday season. 

Let’s walk through the top five best uses for Google Posts over the holiday season.

Efficacy of Google Posts Drops Following Relegation to Bottom of Knowledge Panel

Following a seemingly arbitrary choice on Google’s part to move Posts to the bottom of the Knowledge Panel, their efficacy in boosting businesses’ local search presence seems to be dropping.

Heard on the Street, Episode 14: Boosting Sales with Google My Business

During September’s Brandify Summit, we listened to an in-depth case study from Dick’s Sporting Goods on sharpening a localized search marketing strategy for multilocation brands around things like Google Posts. We feature that talk in the latest episode of Heard on the Street (see above).

Is Google Playing the Long Game with SMB Websites?

“When you look at this Website growth + the Local Knowledge Panel with Posts + AMP + Progressive Web Apps, we are starting to see the outlines of an “open web” that Google totally controls. Or at least they control the profitable parts,” Mike Blumenthal tells David Mihm in their latest biweekly column.