LBMA Podcast: Facebook’s Friends, TGI Fridays, Kroger & Walgreens

On this week’s edition of the LBMA podcast: Facebook’s nearby friends, Lime in Canada, Pinterest + Oracle & Ninth Decimal, TGI Fridays, Kroger + Walgreens, Ford + JC Decaux. Special Guest: Jigar Shah – Miles.

Street Fight Daily: Facebook Expected to Bring Bidding to In-App Ads, Barriers to Online-Offline Attribution

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Offers Brands In-App Ads… Performance Pricing Pitfalls: The Truth About Offline-Visit Data for Advertisers… TGI Friday’s AI-Powered Marketing Drives $150 Million…

Street Fight Daily: Facebook to Elevate Local News, Amazon Go Shifts Retail Paradigms

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook to Push More Local News Stories into Feed… How Amazon Go Will Drive Brands to Develop New Ways to Target Customers… Consumer Time Spent on Publisher Sites Fell in 2017…

Street Fight Daily: Users Stand by Uber Despite Scandals, FTC Clears Amazon-Whole Foods Deal

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Despite the Drama, Uber Reports Strong User Growth and Financial Outlook… Amazon’s Whole Foods Deal Clears Last Two Major Hurdles… Paid-Search Advertising Still Outranks Social in Performance…

Why TGI Fridays Is Thinking About Marketing Like a Startup

While marketers always try to understand trending topics among customers, for a national restaurant chain it also means finding ways to listen and react quickly at the local level. Sherif Mityas, who will speak at Street Fight Summit, says his company is working to connect more personally with the chain’s customers.

Street Fight Daily: Microsoft’s Square Competitor, Moovit Raises $50M

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyMicrosoft, PayPal Team Up for Mobile POS for SMBs(eWeek)… Moovit Raises $50M To Scale Its Public Transit App, Goes Up Against CityMapper (TechCrunch)… Facebook Ad Clicks Are Shifting to Mobile, so Why Aren’t Conversions? (AdWeek)…

What Multilocation Brands Need to Do to Prepare for Facebook’s Graph Search

National brands have invested nearly all their Facebook resources in building and supporting brand pages for the purpose of publishing content and managing customer relationships at the corporate level. But these brands don’t do business at the corporate level.They do business at the local level through large, brick-and-mortar networks. When it comes to Graph Search, these physical locations and their corresponding local Facebook pages are what really matter…