Street Fight Daily: Amazon to Collaborate With CPGs on Alexa Ads, Snap Yields Results for NBC News

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Discussing Alexa Ads for 2018 with P&G, Clorox, and Others… NBC News Got 4 Million Subscribers in 5 Months to Its Snapchat Show… Location of Things Market Growing to $71 Billion…

Will 2018 Be a Tipping Point for Voice?

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“There may only be 6-7 ‘commands’ that we use regularly with voice, though I’m willing to bet that as people get more and more accustomed to the interface, the horizon of possibilities expands,” David Mihm tells Mike Blumenthal in their biweekly column.

Why All Local Tech Vendors Need Offline Attribution in 2018

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Sponsored Content: With Google and Facebook offering their own standalone solutions (to measure only their own media) and with Snap’s 2017 purchase of Placed, anyone in the market of competing for share, will need, at minimum, the same tools as the next guy, writes Freckle’s Neil Sweeney.

Street Fight Daily: Local Online Pubs Shirk Display, SMBs Key to Growth of Digital Ad Platforms

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Local Digital News Publishers Are Ignoring Display Revenue… IAB: Big Digital Ad Platforms Must Mine SMB Market to Keep Growing… Hearst Scored Record Profits for 7th Consecutive Year by Investing in Data…

Addressing Multi-Location Brands’ Digital Marketing Pain Points

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Street Fight’s 2017 State of Hyperlocal analysis showed that selling to enterprise local marketers was one of the toughest challenges facing suppliers, right up there with raising their own company’s brand awareness and showing marketing attribution and ROI.

As the Local News Industry Struggles, Publishers Ask Readers to Pay

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The local news industry, fighting for survival, is turning its readers into customers. Sites are either charging readers for premium content — after up to 10 free visits a month — or setting up “membership” programs where readers make voluntary monthly or yearly payments.

Street Fight Daily: The Future of Facebook Video, Programmatic’s Year to Prove Itself

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… 2018 Will Be a Pivotal Year for Facebook’s Video Ambitions… Programmatic Faces a Turning Point in 2018… The Limits of Amazon…