How 5 Brands Use Geo-Targeting to Fuel In-Store Sales

By serving mobile ads based on users’ geographic locations, brands can avoid these types of blunders and hone in on the type of hyper-specific messaging that boosts engagement and click-through rates.

Case Study: East Coast Wings Uses Localized Ads to Fight Against Post-Super Bowl ‘Wing Fatigue’

Fast-casual dining franchise East Coast Wings + Grill created locally-relevant social media campaigns to target consumers and gauge foot traffic results during last year’s Super Bowl. Now one year later, Director of Marketing Maria Capparelli says East Coast Wings plans to continue delivering locally targeted ads and posts.

Street Fight Daily: Facebook Gets Lift from Mobile, Businesses’ Dependence on Data Grows

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mobile Ads Generated About 84% of Facebook’s 2016 Revenue… Data Becomes ‘Pillar’ of Advertising in 2017… 5 Things Brick-and-Mortars Need to Know About the On-Demand Economy…