Street Fight Daily: Meal Kits Cut Into Local Supermarket Spending, Tracking Google’s Shift to Mobile-First

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Popularity of Meal Kits Sees Steady Rise, Cutting Into Supermarket Spending (Business Insider)
Cardlytics found that spending on meal kit services, such as HelloFresh and Gousto, grew by 64.6% in the first half of 2016, compared to the same period last year. While overall spending on groceries continues to rise, albeit at a considerably slower pace since 2014, grocery spending among meal kit users fell by 2.8% in the first six months of 2016, compared to the same time period last year.

State of Hyperlocal Report: What’s Hot in Local Marketing and Commerce (Street Fight)
Social media, data and analytics, and mobile — especially geotargeting — are the hot technology investments for marketing and commerce. The investment in data and analytics is in part driven by the biggest overall industry challenge, online-to-offline attribution measurement, and one of the most difficult issues facing individual companies, proving ROI to customers.

Google’s Shift to Mobile-First: Mobile Moments That Matter (Search Engine Land)
As marketers, measuring mobile moments that matter — by understanding and optimizing mobile traffic, mobile engagement, mobile conversion and mobile revenue — is critical to developing a successful mobile-first strategy that improves performance.

Gett Secures $100M Loan from Sberbank to Expand Its On-Demand Ride Service (TechCrunch)
Gett is hoping to bring something new to the mix where it doesn’t have to play by Uber’s rules. This includes its partnership with VW, the world’s biggest car maker, but also how Gett positions itself in the market, catering to business users and building a platform to bring together more established car firms and ride providers rather than a focus on the idea of ‘anyone’ becoming a driver.

With New Partnership, Commerce Signals and PlaceIQ Marry Location with Transaction Data (Street Fight)
Commerce Signals this week rolled out its new centerpiece product, called databridge. The platform lets marketers see unfiltered transaction data directly from financial institutions when purchases are made. This transaction information is being combined with location data in a new partnership with PlaceIQ.

Nearly Three in Four Marketers Report Intending to Increase Tech Spending in 2017 (eMarketer)
Nearly half of the respondents said improved integration of their current marketing technology tools would help boost their organization’s omnichannel marketing efforts. Other key infrastructure areas mentioned included enhanced identification capabilities for matching consumers across channels (40.3%) and internal data collection and storage (37.3%).

Uber Begins Background Collection of Rider Location Data (TechCrunch)
The app update changes the way Uber collects location data from its users. Previously, Uber only collected location information while a user had the app open – now, Uber asks users to always share their location with the ride-hailing company. Business Insider: Why Uber drivers do and don’t want to be classified as employees.

Here’s How Much Engagement Holiday Retailers Are Scoring on Social Media (AdWeek)
Since Nov. 1, Origami Logic has been tracking 125 brands across Facebook, Instagram and YouTube to gauge the level of engagement holiday-focused marketers are achieving. The company, which offers marketing software and services, found that the brands it’s tracking had generated nearly 1.2 million engagements from 805 posts through Cyber Monday.

Revolution at The Washington Post (Columbia Journalism Review)
In the three years since Amazon’s Jeff Bezos bought the Post for $250 million — now seen as a steal for one of the great brands in publishing — the Post has reinvented itself with digital speed. Its Web traffic has doubled since Bezos arrived, and it far outstrips The New York Times (and even BuzzFeed) in the number of online posts its reporters file every day.

LBMA Podcast: British Petroleum, Crust Pizza, Simpli.fi (Street Fight)
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Galleries Lafayette, Royal British Legion, Coca-Cola, xAd buys Weatherbug, DAC Group, Yelp + SweetIQ, and AirBnB.

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