Los Angeles Sues Over Weather Channel App’s Data-Collection Practices

The move is representative of changing winds on attitudes toward privacy in the location data ecosystem. Following a series of New York Times Facebook and location data exposés and explainers, and with America’s own GDPR, the California Consumer Privacy Act, slated to go into effect on January 1, 2019, companies are waking up to a new reality in which selling and sharing user data to the tune of billions of dollars in revenue with little oversight is over.

How The Weather Company Turns Forecast Data Into Game-Changing Retailer Insights

Using live weather conditions from radar and satellites, along with road-specific forecasts, high-resolution traffic feeds, and user-reported traffic conditions, companies are harnessing weather data to inform nearly every aspect of their businesses.

Street Fight Daily: Target Aims to Lead on Customer Experience, GDPR’s Impact on Facebook

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Target Is Trying to Become America’s Easiest Place to Shop. Here’s How… GDPR Is What Facebook Advertisers Should Really Worry About… Consumers Want Voice Services Beyond Basics…

Street Fight Daily: Alphabet Mulls Big Investment in Lyft, Pubs Not Making Money on Facebook

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amid Waymo-Uber Drama, Alphabet Considers Lyft Investment of About $1 Billion… Study Finds Publishers Are Not Making Much Money on Facebook… Why Amazon Is the New Google for Buying…

Weather Company Continues Data Expansion With First-Party Location-Targeting Platform

Continuing in its evolution from media property to data provider, the company unveiled a newly updated ad platform this morning that provides marketers with the ability to produce highly-accurate location-targeted campaigns.

Street Fight Daily: Gannett Makes Offer for Tribune Publishing, UPS Focuses on SMBs

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Tribune Publishing Is Weighing a Surprise Offer from Gannett (Poynter)… The UPS Store Will Kick Off ‘Small Biz Salute’ for Small Business Week (AdAge)… Leaked Postmates Financials Suggest Company Might Be Doing Better Than Everyone Thought (TechCrunch)…