Case Study: Convenience Store Chain Streamlines Mobile Offer Creation

Switching from paper to digital coupons usually saves businesses time and money, but that’s not always the case. For Mike Templeton, digital marketing manager at Kum & Go, a convenience store chain with hundreds of locations, personally designing and managing the distribution of digital coupons quickly became a hassle.

INFOGRAPHIC: How Digital Coupons Are Driving In-Store Conversions

Digital coupons have existed in one form or another for the last couple of decades, but according to a new infographic from SIM Partners, the category has really begun to take off — and are driving more and more in-store conversions.

7 Strategies for Boosting Digital Coupon Conversions

More than 96 million U.S. adults will redeem a digital coupon this year, and nearly half of women ages 35 to 54 say they would like to receive mobile coupons via text. For merchants offering digital coupons, along with the hyperlocal vendors providing this technology, the question becomes how to boost conversions and drive as many coupon redemptions as possible. Here are seven strategies for boosting conversions with digital coupons, presented by experts in the field of digital deals and targeted promotions…