LBMA Podcast: Samsung Buys LoopPay, Skoda Uses AR for Sales
Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. On the show: Beijing Municipal Administration launching wearable transit passes; Samsung buys LoopPay; Smartstones touch; Branch Out launches digital detox movement; Skoda uses augmented reality to sell cars; Travel by helicopter with Gotham Air; Urgent.ly trying to be the Uber for tow trucks; FCC adopts new rules for indoor location accuracy for 911 calls; Word Map brings language origin; Mattel and Google are bringing back the Viewmaster.
Top stories of the week
1. Beijing Municipal Administration to launch wearable transit pass 8:15
2. Samsung buys LoopPay 12:10
3. Smartstones Touch 17:00
4. Branch Out Movement 18:50
5. Skoda – augmented reality car show promotion (UK) 21:06
6. Gotham Air – Uber for helicopters 22:51
7. Urgent.ly – Uber for AAA 25:35
8. FCC adopts new rules for indoor location accuracy for 911 calls 28:15
9. Word Map – Google Translate + Wikipedia 32:25
10. Mattel and Google team up to re-invent the Viewmaster for kids 34:05
Top Story: What does the evolution of wearables mean to location & marketing 38:30
