LBMA Podcast: Factual Teams With EQ Works, Digital Element Partners With Skyhook
Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. On the show: Bionym pioneers wearable payments; Factual teams with EQ Works; Digital Element partners with Skyhook; Adsquare raises $4.3M; The NHL is testing virtual Dasherboards; Tip.ly makes tipping a visual thing; Clear Channel offering free content in Singapore; Copresence brings peace to Android and iOS sharing; Boxpark does the pop-up mall; Cloth tells you what to wear; Netflix gets creative with GIFs. Our resource of the week looks at the impact of Apple Pay on Whole Foods.
Show Notes:
(starts at 10:00)
1. Bionym fuses digital payments and wearables 10:00
2. Factual teams up with EQ Works & Digital Element & Skyhook 12:30
3. Adsquare raises $4.3M 15:55
4. NHL testing virtual dasherboard signage 17:50
5. Tip.ly – paying by photo 20:20
6. Clear Channel giving away content in Singapore 24:20
7. Copresence – sharing location cross platform 27:40
8. Boxpark – the pop-up mall 31:30
9. clothapp 33:20
10. Netflix GIF outdoor campaign 35:45
Top stories:
1. Obfuscating search through images & context (40:40)
Resource of the week
Whole Foods sees more thatn 150K Apple Pay transactions (48:35)
