How Krave Jerky Used First-Party Location Data to Boost Brand Awareness

Krave’s success at leveraging InMarket’s location-based marketing solutions offers “proof that high tech strategies aren’t just for high tech brands — all CPGs can take advantage of big data in 2018 in turnkey fashion,” says Dave Heinzinger, inMarket’s vice president of communications.

Street Fight Daily: Millennials Drive Mobile Growth, Catalina Buys Coupon Company

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyMillennials Are The Largest Group Of Smartphone Owners, And Adoption Is Still Growing (TechCrunch)… Catalina Acquires Cellfire To Tie Mobile Offers To In-Store Sales (AdExchanger)… Apple iPhone’s Mobile Payments Expected to Include CVS and Walgreens (Recode)…

Street Fight Daily: A Race for Food Delivery, Bing Refines Local Targeting

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyPostmates is Giving GrubHub Seamless a Run For Its Money (SFGate)… Bing Ads Refines Local Targeting Features (SearchEngineLand)… Apple’s New Push To Randomize MAC Addresses: What’s The Impact On Ad Tech? (AdExchanger)… ….