LBMA Vidcast: PayPal to Acquire Honey; Apple Teams with PlayNetwork

On this week’s Location-Based Marketing Association podcast: Mobivity launching omnichannel offer platform with Subway, Apple teaming with PlayNetwork for retail music, PayPal to acquire Honey for $4B, Tesco’s One Stop launches AR game, JCPenney opening new store with barbershop and styling, and CVS + Weather Channel team-up on AI flu predictions.

#SFSNYC: How Local Tech Companies Can Reach Scale in the SMB Ecosystem

Creating new technology for the SMB space is one thing; trying to achieve any sort of scale is something entirely different. Companies either need to bring on a large sales force to go door to door or they need to partner with one of the much larger companies in the space.

LBMA Podcast: Bringing Big Data Down to the Moment

Top stories of the week include Disney World, the Weather Channel’s Weather FX ad platform, Cloak, Android Wear, the Exist app, TheLadders, PayRange,, Gigwalk, What3Words and Digicash…

Openings & New Hires at Groupon, Street Fight, PaperG, AOL & more

More folks on the move: PaperG hires Brooke Frederick away from Bizo; Weather Channel poaches from Digital Broadcasting Group; SoundCloud brings on a Nokia executive and the job openings abound, including a plum sales position at Street Fight. Also: good opportunities for product managers and sales execs at Groupon, AOL, Oracle, Signpost and more. Plus: juicy insider tips on who’s looking to make the jump!…

With New Self-Serve Product, Weather Channel Eyes SMB Spend

Late last week the company began piloting a new self-serve interface in a move to open its advertising platform to small and medium-sized business — a new market for the company. Built on top of PaperG’s white-label interface, the product is still in its early days…

Weather Channel SVP: Changing the Pitch on a Local-by-Local Basis

Eric Hadley, the Weather Channel’s senior vice president for partner solutions and ad trade marketing, recently spoke with Street Fight about the local-national tension in weather coverage and information, the secrets behind Weather Channel’s success on mobile, and his predictions for the coming year. He will be appearing as a speaker at Street Fight Summit in New York later this month as part of an IAB-led panel titled “Using Location to Monetize Mobile Inventory.”