6 Smart Ways Retailers Can Use Heat Maps to Drive Conversions

What do customer movements inside stores have to do with conversions? It turns out, quite a lot. Slight changes in routing can increase the traffic around promotional displays and help avoid bottlenecks. Some of the smartest retailers are installing beacons, WiFi, and other hyperlocal technologies as a way to generate heat maps that track customer flows.

LBMA Podcast: Bringing Big Data Down to the Moment

Top stories of the week include Disney World, the Weather Channel’s Weather FX ad platform, Cloak, Android Wear, the Exist app, TheLadders, PayRange, Indoo.rs, Gigwalk, What3Words and Digicash…